Students prefer films to reading books. Thus, cinema exercises a very powerful effect on society.
Cinema is a universal teacher. It educates the people in different branches of learning. Our film producers have made very purposeful films to collect public opinion against some of the social evils as dowry system, the labour exploitation. It can teach us natural history, geography, botany, chemistry etc. Documentary films lead us to a street in New York are to a park of Tokyo.
These films increase our knowledge, broaden our outlook. Social pictures throw light on social evils as untouchability, casteism, unemployment and the curse of widowhood, etc. These films ripen our eyes and create in us an urge for improvement.
Cinema has a great commercial value also. It is itself a great industry, Lacs of men and women are directly or indirectly employed in this industry. It is a good and easy means of advertisement. Things and articles can be shown in practical use through the films.
Most of the modern Indian movies ignore higher ideals. It is wrong to say that the public wants vulgarity. Too much cinema going is injurious to eyesight, health and purse. Bad films leave a very vitiating effect on the minds of youth. They give rise to different kinds of crimes. The vulgar obscene pictures should not be allowed to be exhibited. They cause morality in society.
The films which make the people gamblers, dacoits, etc. should totally be banned. The traders of film industry should not be ill owed to profit by showing sensual scenes and physical demonstration of love. These films effect the moral