Cinepolis: The Movie Theater Industry
Movie Theater Industry:
According to a Motley Fool article states, “ Last year (2015) was a record setter for movie theaters all over the country. (Rossolillo, Nicholas). In total, we saw that ticket sales surpassed $11 billion so it is safe to say that the theater industry is successfully moving forward and Cinepolis is definitely in the right market at the right time. While this is good timing, Cinepolis has quite a bit of competitors to exceed while continuing to expand in the United States. The top 3 dominant cinema companies are Cinemark, Regal, and AMC. These competitors are all over the nation and together have created fiscal year 2015 Revenue of about $8.93 billion. (Rossolillo, Nicholas).
Cinepolis Market:
Currently, Cinepolis has
a market share of over 65% in box office sales in Mexico. (About Cinépolis). Cinepolis plans to continue its expansion and to deliver a one of a kind cinema experience by offering services that its competitors don’t; full service in theater dining, full bar, reserved reclining leather seats, beer/wine, reserved seating, and VIP lounges are just to name a few. While being able to deliver luxuries amenities to all moviegoers, from family to the filthy rich, Cinepolis can find a competitive advantage and continue to grow throughout the United States
According to a Motley Fool article states, “ Last year (2015) was a record setter for movie theaters all over the country. (Rossolillo, Nicholas). In total, we saw that ticket sales surpassed $11 billion so it is safe to say that the theater industry is successfully moving forward and Cinepolis is definitely in the right market at the right time. While this is good timing, Cinepolis has quite a bit of competitors to exceed while continuing to expand in the United States. The top 3 dominant cinema companies are Cinemark, Regal, and AMC. These competitors are all over the nation and together have created fiscal year 2015 Revenue of about $8.93 billion. (Rossolillo, Nicholas).
Cinepolis Market:
Currently, Cinepolis has
a market share of over 65% in box office sales in Mexico. (About Cinépolis). Cinepolis plans to continue its expansion and to deliver a one of a kind cinema experience by offering services that its competitors don’t; full service in theater dining, full bar, reserved reclining leather seats, beer/wine, reserved seating, and VIP lounges are just to name a few. While being able to deliver luxuries amenities to all moviegoers, from family to the filthy rich, Cinepolis can find a competitive advantage and continue to grow throughout the United States