This decision is for getting more cost-competitive with Best Buy and online retailers, but this decision actually made Circuit City lost its one of the most important competitive advantage: superior customer service. The result is Circuit City lost its customer loyalty, and meanwhile, Circuit City’s main competitor Best Buy recruit Circuit City’s top salespeople so that Best Buy gets this competitive advantage. Except this, Circuit City pays less attention to upgrade, and protect its core competencies, which caused Circuit City lost its advantages and let Best Buy and online retailers such as Amazon developed better than Circuit City. Circuit City’s wrong judgement of popular trend let them make the wrong investment and development direction. For example, they created CarMax and did video rentals. During the time of competitive disadvantage, Circuit City’s strategic position is cost
This decision is for getting more cost-competitive with Best Buy and online retailers, but this decision actually made Circuit City lost its one of the most important competitive advantage: superior customer service. The result is Circuit City lost its customer loyalty, and meanwhile, Circuit City’s main competitor Best Buy recruit Circuit City’s top salespeople so that Best Buy gets this competitive advantage. Except this, Circuit City pays less attention to upgrade, and protect its core competencies, which caused Circuit City lost its advantages and let Best Buy and online retailers such as Amazon developed better than Circuit City. Circuit City’s wrong judgement of popular trend let them make the wrong investment and development direction. For example, they created CarMax and did video rentals. During the time of competitive disadvantage, Circuit City’s strategic position is cost