Cirque Du Soleil - the Blue Ocean Strategy
Research Report on Cirque du Soleil
Julien Lallement
ISEG Business School 5 Group2C
January 10, 2012
Human Resources Management, Pr. Michelle K. Duffy, Phd
ABSTRACT
This final research report relating to the Human Resource course will be focused on the Cirque du Soleil business case discovered in class. In a first part we will develop and articulate the Cirque du Soleil HR portfolio. This part will also relates the company values and core competencies. The first part will be concluded by a series of recommendation discussed during the group presentation provided in class
The second part of the report will focus on the strategy developed and used by Cirque du Soleil in order to reach the success. This strategy called Blue Ocean strategy will be in a first part detailed to the Cirque Case and then we will see in a second part where this concept can be applicable or if it was already applied and by which industry.
A bibliography will be added at the end of the document.
SUMMARY I. Development and Articulation of Cirque du Soleil HR portfolio . . . . . . . . . . . . . . 4 a. Company Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 b. Human Resources Management related issues. . . . . . . . . . . . . . . . . . . . . . . . . .5 c. Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 II. Application of Cirque du Soleil concept to other industries (The Blue Ocean Strategy) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
I. Development and Articulation of Cirque du Soleil HR portfolio. a. Company Presentation
The only way to understand this company is its History, its roots. The company Cirque du Soleil founded in 1984 by Guy Laliberte was originally composed by “street performers, clowns, acrobats, and gymnasts to present feats and create theater and dance, The
Julien Lallement
ISEG Business School 5 Group2C
January 10, 2012
Human Resources Management, Pr. Michelle K. Duffy, Phd
ABSTRACT
This final research report relating to the Human Resource course will be focused on the Cirque du Soleil business case discovered in class. In a first part we will develop and articulate the Cirque du Soleil HR portfolio. This part will also relates the company values and core competencies. The first part will be concluded by a series of recommendation discussed during the group presentation provided in class
The second part of the report will focus on the strategy developed and used by Cirque du Soleil in order to reach the success. This strategy called Blue Ocean strategy will be in a first part detailed to the Cirque Case and then we will see in a second part where this concept can be applicable or if it was already applied and by which industry.
A bibliography will be added at the end of the document.
SUMMARY I. Development and Articulation of Cirque du Soleil HR portfolio . . . . . . . . . . . . . . 4 a. Company Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 b. Human Resources Management related issues. . . . . . . . . . . . . . . . . . . . . . . . . .5 c. Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 II. Application of Cirque du Soleil concept to other industries (The Blue Ocean Strategy) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
I. Development and Articulation of Cirque du Soleil HR portfolio. a. Company Presentation
The only way to understand this company is its History, its roots. The company Cirque du Soleil founded in 1984 by Guy Laliberte was originally composed by “street performers, clowns, acrobats, and gymnasts to present feats and create theater and dance, The
Bibliography: Buisson, B., & Silberzahn. (2010). BLUE OCEAN OR FAST-SECOND INNOVATION? International Journal Of Innovation Management , 359-378. Delong, T. J., & Vijayaraghavan, V. (2002). Cirque du Soleil. Harvard Business School. Eng, D. (2011, January 7). The Rise of Cirque du Soleil. Fortune , pp. 39-42. Markels, A. (2006). Cirque du Sucess. U.S. News & World Report. Red Oceans. (2011, December). Retrieved January 4, 2012, from Blue Oceans Strategy: http://www.blueoceanstrategy.com/abo/Blue_Ocean_Strategy_Glossary_Lookup.php?Term=red-oceans Winkelman, M. (1994, Nov). Cultural Shock and Adaptation. Journal of Counseling & Development (via EBSCO) , 121-126. Porter, M (1980). Competitive Strategy. New York: Free Press.