CIS1101 past exam paper

CIS1101 – BUSINESS ONLINE

Page 1 of 14
Examination Period - Semester 2, 2014

PART A
Multiple Choice Questions
You are required to answer forty (40) questions.
This section is worth a total of forty (40) marks.
Please record your answers on the CMA Sheet provided.

QUESTION 1
The ____________________ is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law.
a) ability to make perfect copies of digital works at little cost
b) use of standards for file formats
c) anonymous nature of the Internet
d) support for instant peer-to-peer communication
QUESTION 2
____________________ is an example of the affiliate revenue model.
a)
b)
c)
d)

MyPoints
Gap.com
Yahoo eBay QUESTION 3
The concept behind document formatting had its roots in ____________________.
a)
b)
c)
d)

HyperText Markup Language (HTML)
Extensible Markup Language (XML)
Standard Generalized Markup Language (SGML)
Generalized Markup Language (GML)

QUESTION 4
The most expensive form of online advertising on a per thousand viewer basis is a
____________________.
a)
b)
c)
d)

banner ad rich media ad exclusive sponsorship arrangement e-mail campaign

QUESTION 5
A ____________________ helps businesses understand the marketing effectiveness of their e-commerce site. a)
b)
c)
d)

product database inventory management system shopping cart site tracking and reporting system

CIS1101 – BUSINESS ONLINE

Page 2 of 14
Examination Period - Semester 2, 2014

QUESTION 6
A ____________________ allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years.
a)
b)
c)
d)

trademark law trade secret law patent law copyright law

QUESTION 7
____________________ is a social network functionality that allows users to easily post messages to the entire community.
a)
b)
c)
d)

E-mail
Instant messaging
Chat
Message board

QUESTION 8
The ____________________ is the element of a business model that is responsible for