cisco systems case study
CISCO SYSTEMS CASE STUDY
Cisco Systems, Inc. is a leading supplier of communications and computer networking products, systems, and services. As being a leader in routers and switches industry, Cisco Systems turns to be a B2B technology services firm that solves business problems with collaboration and network. There are many factors that contribute to the company’s success.
First, the company's product line includes routers, switches, remote access devices, protocol translators, Internet services devices, and networking and network management software. Cisco serves three main market segments: large organizations, service providers, and small and medium-sized businesses whose needs include operating networks, connecting to the Internet, and connecting with business partners. Increasingly, Cisco's products are appearing in the consumer marketplace. Cisco operates globally, deriving roughly 44 percent of its sales from overseas business.
Second, when we look at the buying implications of the company, we see that they are selling systems with collaboration and network. They offer its customers to shop just in one place rather than looking for several different ones to reach the same product with its complete package for services. Thus, their customers’ support and loyalty for their products makes them more powerful than the others. Also, the collaboration made with its service allows their customers to break down the barriers between their company and its suppliers, consumers and other market structure elements.
Third, it is a fact that Cisco Company provides successful buying and selling processes. To give an example, Telepresence Videoconferencing system steps in with experienced engineers when any problem with the customer’s owned Cisco product occurs. It sells its products with valuable company so the customers want to repeat their purchase behavior after they buy the products.
Lastly, if we have to compare Cisco Company to the firms like P&G,
Cisco Systems, Inc. is a leading supplier of communications and computer networking products, systems, and services. As being a leader in routers and switches industry, Cisco Systems turns to be a B2B technology services firm that solves business problems with collaboration and network. There are many factors that contribute to the company’s success.
First, the company's product line includes routers, switches, remote access devices, protocol translators, Internet services devices, and networking and network management software. Cisco serves three main market segments: large organizations, service providers, and small and medium-sized businesses whose needs include operating networks, connecting to the Internet, and connecting with business partners. Increasingly, Cisco's products are appearing in the consumer marketplace. Cisco operates globally, deriving roughly 44 percent of its sales from overseas business.
Second, when we look at the buying implications of the company, we see that they are selling systems with collaboration and network. They offer its customers to shop just in one place rather than looking for several different ones to reach the same product with its complete package for services. Thus, their customers’ support and loyalty for their products makes them more powerful than the others. Also, the collaboration made with its service allows their customers to break down the barriers between their company and its suppliers, consumers and other market structure elements.
Third, it is a fact that Cisco Company provides successful buying and selling processes. To give an example, Telepresence Videoconferencing system steps in with experienced engineers when any problem with the customer’s owned Cisco product occurs. It sells its products with valuable company so the customers want to repeat their purchase behavior after they buy the products.
Lastly, if we have to compare Cisco Company to the firms like P&G,