Citibank Credit Card in Asia Pacific
Launching the Credit Card in Asia Pacific
Ankit Bhardwaj Apaar Malik Neha Sharma Shashwat Bhanti Sidharth Shah
Introduction
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Founded in 1812 as the City Bank of New York, ownership and management of the bank was taken over by Moses Taylor, a protégé of John Jacob Astor and one of the giants of the business world in the 19th century. In the 1960s the bank entered into the credit card business The card, known as "The Everything Card", was promoted as a kind of East Coast version of the Bank Americard.
Products:
CitiOne Account Mortgage Power Citibank Auto Loan Citibank Ready Credit CitiGold Service Citi Phone Banking ATM Business Banking Citibank NRI Business International Personal Banking
Citibank·s presence
Africa Europe Middle East Central America South America North America
Asia
Citibank·s Net Income till 2008
Citibank·s Assets/Liabilities ratio
*The company is financially strong
Case Introduction
Credit Card Functioning Years in which Citibank entered countries. Population statistics Economic statistics Manager¶s Opinion.
Credit Card Functioning
Card holder makes purchase at merchant Merchant submits transaction to merchant bank or acquiring company
Cardholder
($100)
Merchant
($100)
Merchant Bank or Acquiring Company
($97)
Credit issuer bills card holder for total of Transactions made in month ($100) Card holder makes full or partial payment to the card issuer (minimum to $100) Merchant bank or acquiring company reimburses merchant less merchant service charge Interchange network reimburses merchant Bank for amount of Transaction less interchange
Ankit Bhardwaj Apaar Malik Neha Sharma Shashwat Bhanti Sidharth Shah
Introduction
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Founded in 1812 as the City Bank of New York, ownership and management of the bank was taken over by Moses Taylor, a protégé of John Jacob Astor and one of the giants of the business world in the 19th century. In the 1960s the bank entered into the credit card business The card, known as "The Everything Card", was promoted as a kind of East Coast version of the Bank Americard.
Products:
CitiOne Account Mortgage Power Citibank Auto Loan Citibank Ready Credit CitiGold Service Citi Phone Banking ATM Business Banking Citibank NRI Business International Personal Banking
Citibank·s presence
Africa Europe Middle East Central America South America North America
Asia
Citibank·s Net Income till 2008
Citibank·s Assets/Liabilities ratio
*The company is financially strong
Case Introduction
Credit Card Functioning Years in which Citibank entered countries. Population statistics Economic statistics Manager¶s Opinion.
Credit Card Functioning
Card holder makes purchase at merchant Merchant submits transaction to merchant bank or acquiring company
Cardholder
($100)
Merchant
($100)
Merchant Bank or Acquiring Company
($97)
Credit issuer bills card holder for total of Transactions made in month ($100) Card holder makes full or partial payment to the card issuer (minimum to $100) Merchant bank or acquiring company reimburses merchant less merchant service charge Interchange network reimburses merchant Bank for amount of Transaction less interchange