Financials Research Group Report
Citigroup Inc. (NYSE: C)
Recommendation Rating: OUTPERFORM
Table of Contents Citigroup Company Overview………………………………...….2 History of Citigroup……….…………………………………...…2 Citi’s Management………………………………………………..3 Citi’s Products & Services………..……………………………....4 Citi’s Supply Chain Management and Distribution………………5 SWOT Analysis of Citigroup……………………………………..6 Analysis of Competitive Landscape and Industry Public Company Comparables……………………………...7 Industry Analysis……………………………………………8 Fundamental Analysis Benjamin Graham Analysis………………………………....9 Conclusion………………………………………………..……...11 Appendix…….…………………………………………………...12
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Company Overview Citigroup, Inc., a diversified financial services holding company, provides a range of financial products and services to consumers, corporations, governments, and institutions worldwide. The company operates through two segments, Citicorp and Citi Holdings. The company has approximately 200 million customer accounts and operates in approximately 160 countries and jurisdictions. As of December 31, 2011, it had 1,016 retail bank branches in North America; 292 retail branches in EMEA; 2,221 retail branches in Latin America; and 671 retail branches in Asia. Citigroup, Inc. was founded in 1812 and is based in New York, New York.
Brief History of the Firm Citigroup’s history dates back to the founding of Citibank in 1812. Citigroup’s original corporate predecessor was incorporated in 1988 under the laws of the State of Delaware. Following a series of transactions over a number of years, Citigroup Inc. was formed in 1998 upon the merger of Citicorp and Travelers Group Inc.
*From Citi’s Long History of Overreach, Then Rescue, The Washington Post,
Binyamin Appelbaum (3/11/2009) “When Citicorp and Travelers Group agreed on a historic merger in 1998, the heads of the two companies placed a courtesy call to inform the Treasury Department.