CL UNIQLO Case
«AT THE PEAK
OF FASHION»:
Developing a Leadership
Strategy for a Large Fashion
Retailer UNIQLO
Immerse yourself in the case and find out how to become a manager in practice. Suggest the best possible solution — how to lead hundreds of people and plan a range of 1000 items? You need to develop a new strategy for the best store of UniQlo — the leader of the fashion industry! Suggest how to meet the needs of thousands of people a day, leave customers satisfied with their purchase, and charge them positively for the rest of the day!
Do not forget to think about the ideal planning of the range, the inventory, marketing, and promotions.
1
«AT THE PEAK OF FASHION»: DEVELOPING A LEADERSHIP STRATEGY FOR A LARGE FASHION RETAILER UNIQLO
CONTENTS
Changellenge >> Capital team wrote this case solely for education purposes. The author did not intend to illustrate either effective or ineffective handling of a managerial situation.
The author may have disguised certain names and other identifying information to protect confidentiality. The data represented in this case is not necessarily actual or true and may have been changed to preserve confidentiality.
Changellenge >> Capital prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, please contact info@changellenge.com.
INTRODUCTION
3
UNIQLO HISTORY: FROM THE
FIRST STORE TO THE GLOBAL
EXPANSION
6
UNIQLO: UNIQUE CLOTHING
& STORE ENVIRONMENT
8
2
COMPETITORS’
BUSINESS MODELS
15
CHALLENGES GOING
GLOBAL
18
UNIQLO IN RUSSIA
AND RUSSIAN FASHION
LANDSCAPE
21
UNIQLO BUSINESS MODEL
AND PROMOTIONAL
CAMPAIGNS
APPENDIX
11
24
«AT THE PEAK OF FASHION»: DEVELOPING A LEADERSHIP STRATEGY FOR A LARGE FASHION RETAILER UNIQLO
INTRODUCTION
INTRODUCTION
INTRODUCTION
Today, Karina, the managing director of the first UNIQLO store
OF FASHION»:
Developing a Leadership
Strategy for a Large Fashion
Retailer UNIQLO
Immerse yourself in the case and find out how to become a manager in practice. Suggest the best possible solution — how to lead hundreds of people and plan a range of 1000 items? You need to develop a new strategy for the best store of UniQlo — the leader of the fashion industry! Suggest how to meet the needs of thousands of people a day, leave customers satisfied with their purchase, and charge them positively for the rest of the day!
Do not forget to think about the ideal planning of the range, the inventory, marketing, and promotions.
1
«AT THE PEAK OF FASHION»: DEVELOPING A LEADERSHIP STRATEGY FOR A LARGE FASHION RETAILER UNIQLO
CONTENTS
Changellenge >> Capital team wrote this case solely for education purposes. The author did not intend to illustrate either effective or ineffective handling of a managerial situation.
The author may have disguised certain names and other identifying information to protect confidentiality. The data represented in this case is not necessarily actual or true and may have been changed to preserve confidentiality.
Changellenge >> Capital prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, please contact info@changellenge.com.
INTRODUCTION
3
UNIQLO HISTORY: FROM THE
FIRST STORE TO THE GLOBAL
EXPANSION
6
UNIQLO: UNIQUE CLOTHING
& STORE ENVIRONMENT
8
2
COMPETITORS’
BUSINESS MODELS
15
CHALLENGES GOING
GLOBAL
18
UNIQLO IN RUSSIA
AND RUSSIAN FASHION
LANDSCAPE
21
UNIQLO BUSINESS MODEL
AND PROMOTIONAL
CAMPAIGNS
APPENDIX
11
24
«AT THE PEAK OF FASHION»: DEVELOPING A LEADERSHIP STRATEGY FOR A LARGE FASHION RETAILER UNIQLO
INTRODUCTION
INTRODUCTION
INTRODUCTION
Today, Karina, the managing director of the first UNIQLO store