Classical Conditioning

The use of classical conditioning in advertising has long been used as a means for those who sell products and services to influence consumers to purchase from them instead of competitors. Classical conditioning involves four main components: unconditioned stimulus (UCS), the unconditioned response (UCR), the conditioned stimulus (CS), and the conditioned response (CR). In classical conditioning there is an association which is developed between the unconditioned stimulus and the conditioned stimulus that prompts the conditioned response. If we use the famous experiment carried out by the founder of classical conditioning, Ivan Pavlov, we find that the UCS would be food in the dog's mouth, the UCR would be salivation, the CS would be the bell's tone, and the salvation associated with the bell's tone is the CR.
Classical conditioning is a form of learning but it is also a form of behavioral change. Advertisers have long relied on its principles to cause consumers to buy one company's products and services over those of another company by achieving a conditioned response in consumers. According to Smith, Feinberg and Burns (1998), "classical conditioning is widely used in advertising practices" (63). While a bell normally does not make an animal salivate, food in its mouth does. By associating the ringing of a bell with "dinner time", Pavlov was able to elicit an emotional response in his dogs that made them as
What's Pavlov Classical Conditioning?
This theory can be defined as a form of associative learning that was first demonstrated by Ivan Pavlov, a Russian psychologist. Since Ivan Pavlov founded this theory with his breakthrough research techniques, it's also known as "Pavlov classical conditioning."
More Explanation On Pavlov Classical Conditioning
The typical procedure for inducing this theory involves pairing an unknown brand, things, words, and music repeatedly together with some other stimulus that you know already automatically elicits positive feelings or emotions. Let me enlighten you with more examples of classical conditioning theory in action if you're still blank.
10 Solid Examples Of Classical Conditioning In Action 1. Pairing a popular music together with the products in advertisements to generate positive feelings and liking towards the products 2. Christmas music played in store may trigger the sweet memories and the habits of giving and sharing in a consumer's mind and thus will persuade he or she to enter the store 3. Political candidates try to appear in TV with patriotic background music to elicit the patriotic feelings of the voters 4. Consistently advertising a product on exciting game shows may result in the product itself generating an excitement response. 5. Guys tend to associate themselves with anything that the girls like in order to create a good impression in their mind and eventually win their hearts. 6. Girls may tend to symbolize themselves as a "sex symbol" to instantly attract the guys to approach them to start a relationship. 7. People who receives chemotherapy often vomit during or shortly after the procedure. After several chemotherapy sessions, people begin feeling sick at the sight of the treatment room. 8. The sight of food will make you hungry. Soon every time you go into the kitchen, you will feel hungry too. 9. Whenever you see a scary movie, you will always eat a box of thin mints. Now you will find that just seeing thin mints makes you feel scared. 10. If you met a new person who is an excellent cook, after a few superb meals you will find yourself liking that person very much. Bonus Part: How To Do Hypnosis Mind Control/Persuade Someone With Pavlov Classical Conditioning Theory?Step 1: Learn as much as you can (feelings and behaviors) about your target audience and focus on the final outcome that you want them to response.Step 2: Associate yourself together with the positive feelings or your audience's favorite behaviors and keep on repeating itStep 3: Your audience will eventually associate you with something positive in their minds and thus will like you. Once you've achieved this, you can learn how to persuade someone easily and won't get rejected.Step 4: Go here to learn more on how to use Pavlov classical condition theory to do hypnosis mind control or persuade someone. |

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