1. PURPOSE OF DOING RESEARCH
If we ask someone why he or she is conducting a study, we might get a range of responses: "My boss told me to do"; "It was a class assignment"; "I was curious." There are almost as many reasons to do research as there are researches. Yet the purposes of research may be organized into three groups based on what the researcher is trying to accomplish explore a new topic, describe a social phenomenon, or explain why something occurs. Studies may have multiple purposes (e.g. both to explore and to describe) but one purpose usually dominates. * Exploratory/Formulative Research
You may be exploring a new topic or issue in order to learn about it. If the issue was new or the researcher has written little on it, you began at the beginning. This is called exploratory research. The researcher's goal is to formulate more precise questions that future research can answer. Exploratory research may be the first stage in a sequence of studies. A researcher may need to know enough to design and execute a second, more systematic and extensive study.
Initial research conducted to clarify the nature of the problem. When a researcher has a limited amount of experience with or knowledge about a research issue, exploratory research is useful preliminary step that helps ensure that a more rigorous, more conclusive future study will not begin with an inadequate understanding of the nature of the management problem. The findings discovered through exploratory research would the researchers to emphasize learning more about the particulars of the findings in subsequent conclusive studies.
Exploratory research rarely yields definitive answers. It addresses the "what" question: "what is this social activity really about?" It is difficult to conduct because there are few guidelines to follow.
Specifically there could be a number of goals of exploratory research.
Goals of Exploratory Research: