Clean Sweeps Reality Business Plan
Clean Sweep Realty Services
Melissa Leath
Mgmt1210
Tuesday/Thursday 9:30a
NAICS Number: 531110
Table of Contents
Executive Summary 3
Description of Products and Services 5
Mission Statement 6
Vision 6
Company History 7
Business and Industry Profile 8
Business Strategy 9
Marketing Strategy 10
Competitor Analysis 12
Owner and Officers’ Resumes 13
Other Staff 14
Potential Problems and Solutions 15
Loan Proposal 16
Executive Summary
Clean Sweep Realty Services is a Michigan based real estate company that will offer quality renovated real estate properties located in Macomb County. Clean Sweep properties will offer the following company standards in each of its investments: quality tested materials, stylish design updates, energy efficient utilities, and service guarantee for up to one year after the purchase of the home. Sales for Clean Sweep Realty Services are projected to be over $750,000 the first year and will continue to grow to over $1.8 million dollars by the end of the second year.
Clean Sweep Realty Services will target two consumer segments within Macomb County. These markets consist of the employed middle class population looking to escape the renting environment and the employed upper middle class population needing to downsize their home in the face of economic struggle. While there is a lot of competition on the market, Clean Sweep Realty Services believes it can fill a niche in the market by providing high quality renovated properties in lieu of run down houses in despair due to foreclosure or excessive habitation. Through careful budgeting of marketing expenditures, Clean Sweep Realty Services will reach their target by promoting the company’s ethical business practices, quality renovations, experienced staff, devotion to customer service, and commitment to helping the Metro-Detroit Area.
Clean Sweep Realty Services will be led by Melissa Leath as owner and financial officer of the
Melissa Leath
Mgmt1210
Tuesday/Thursday 9:30a
NAICS Number: 531110
Table of Contents
Executive Summary 3
Description of Products and Services 5
Mission Statement 6
Vision 6
Company History 7
Business and Industry Profile 8
Business Strategy 9
Marketing Strategy 10
Competitor Analysis 12
Owner and Officers’ Resumes 13
Other Staff 14
Potential Problems and Solutions 15
Loan Proposal 16
Executive Summary
Clean Sweep Realty Services is a Michigan based real estate company that will offer quality renovated real estate properties located in Macomb County. Clean Sweep properties will offer the following company standards in each of its investments: quality tested materials, stylish design updates, energy efficient utilities, and service guarantee for up to one year after the purchase of the home. Sales for Clean Sweep Realty Services are projected to be over $750,000 the first year and will continue to grow to over $1.8 million dollars by the end of the second year.
Clean Sweep Realty Services will target two consumer segments within Macomb County. These markets consist of the employed middle class population looking to escape the renting environment and the employed upper middle class population needing to downsize their home in the face of economic struggle. While there is a lot of competition on the market, Clean Sweep Realty Services believes it can fill a niche in the market by providing high quality renovated properties in lieu of run down houses in despair due to foreclosure or excessive habitation. Through careful budgeting of marketing expenditures, Clean Sweep Realty Services will reach their target by promoting the company’s ethical business practices, quality renovations, experienced staff, devotion to customer service, and commitment to helping the Metro-Detroit Area.
Clean Sweep Realty Services will be led by Melissa Leath as owner and financial officer of the