SONJI MORTON COFIELD, PROPRIETOR
September 30, 2011
COFIELD CLEANING SERVICE
BUSINESS PLAN SUMMARY
Cofield Cleaning Service is a start-up business that provides cleaning services for residential homes. Primary services include floor, window, and bathroom care. The business is seeking $5,900 for equipment, supplies, and advertising.
The name and address of the business is:
Cofield’s Cleaning Service
600 Hunterdale Road
Franklin, VA 23851
Phone: 757-304-9401
Fax: 757-304-9401
Email: sonmorton@gmail.com
The name and address of the business owner is:
Sonji Morton Cofield
600 Hunterdale Road
Franklin, VA 23851
Market
The potential market for Cofield Cleaning Service is 210 households in the hometown area based on her research. The average target customer is 35 to 65 years of age and earns $45,000 or more annually. There are three competitors serving the area. Cofield’s competitive advantage is that it can attract customers with a more personalized, professional cleaning that is “Satisfaction Guaranteed.”
Organization Plan
This business is a sole proprietorship with no employees. The owner will manage the finances and perform the work.
BUSINESS DESCRIPTION
Nature of the Business
Cofield Cleaning Service is an insured, residential cleaning service. It offers cleaning service tailored to its customers’ needs. Most customers will likely request weekly cleaning. There is also a need to offer in-depth cleaning on an as-needed basis.
History of the Business * None - this is a start-up business. * Legal Structure of the Business * Sole proprietorship, Sally Sparkle, proprietor. * Past Work Experience * The owner has five years of experience as an employee for Merry Maids, Inc. * Reasons the Business Will Succeed * The belief that the business will succeed is based on the proprietor’s * Knowledge, experience, and determination to succeed.
MARKETING PLAN
Services