Clorox's Sustainability Journey
Clorox has set a solid foundation for their sustainability journey. They have established a cause that coincides with the products they manufacture that is parallel with their mission, vision, and values. Clorox understands consumers are looking for companies to be more aggressive in the fight to save our environment and have implemented great strategies and tactics in doing so. However, I believe that Clorox can be more aggressive in their approach that will position them as trend-setters. Clorox is a creditable brand with the consumer and has a solid brand awareness; therefore, consumers will listen to the issues Clorox presents and are will to test their solutions. Even though Clorox stated that, “trial rate among more mainstream consumers