Closing Case 2
How does Google’s mission drive strategy at the company?
Google’s mission statement is very short and to the point. While sometimes less is more, with only twelve words in the whole statement, how can all the questions that a mission statement is suppose to answer be included in this short sentence?
The strategy of Google was simple to start with. “To organize information and to make it useful.” (Hill & Jones, 2012) The ideas behind the words in the statement are extremely insightful, though. With the first of their “Ten things that Google knows to be true”, focus on the consumer and the end user is the most important thing. (Google, Inc.) Whether a person is just ‘surfing’ or they are doing research, looking for a relative or the definition of a word, Google wants your experience to be easy and enjoyable,
The second truth from Google is their philosophy that it is best to do one thing, and only one thing, well. By concentrating only on a search engine that is the best, they have been able to solve complex problems and improve their basic product into one great thing that works well for everyone.
Google also strives for a search engine that is the fastest and most accurate. They decided that if you are looking for an answer, you want that answer sooner not later. Google strives to be inventive and work on more speed whether it is for the web or for their apps with Google Chrome.
Through Google new PageRank™ algorithm, links are suggested that will give the user more information on the subject they are researching. This algorithm actually sorts through the suggestions and gives the end user the most popular sites connected to whatever they are looking for. Sometimes getting the most precise information is top priority and sometimes just getting information related to the search is what the consumer is looking for. Google tries to give each search exactly what the user is looking for.
The fifth point in Google’s “Ten things we know to be true” is there
Google’s mission statement is very short and to the point. While sometimes less is more, with only twelve words in the whole statement, how can all the questions that a mission statement is suppose to answer be included in this short sentence?
The strategy of Google was simple to start with. “To organize information and to make it useful.” (Hill & Jones, 2012) The ideas behind the words in the statement are extremely insightful, though. With the first of their “Ten things that Google knows to be true”, focus on the consumer and the end user is the most important thing. (Google, Inc.) Whether a person is just ‘surfing’ or they are doing research, looking for a relative or the definition of a word, Google wants your experience to be easy and enjoyable,
The second truth from Google is their philosophy that it is best to do one thing, and only one thing, well. By concentrating only on a search engine that is the best, they have been able to solve complex problems and improve their basic product into one great thing that works well for everyone.
Google also strives for a search engine that is the fastest and most accurate. They decided that if you are looking for an answer, you want that answer sooner not later. Google strives to be inventive and work on more speed whether it is for the web or for their apps with Google Chrome.
Through Google new PageRank™ algorithm, links are suggested that will give the user more information on the subject they are researching. This algorithm actually sorts through the suggestions and gives the end user the most popular sites connected to whatever they are looking for. Sometimes getting the most precise information is top priority and sometimes just getting information related to the search is what the consumer is looking for. Google tries to give each search exactly what the user is looking for.
The fifth point in Google’s “Ten things we know to be true” is there
Cited: Hill, C. W., & Jones, G. R. (2012). Essentials of Strategic Management. Mason: South-Western Cengage Learning. Jay, A. (2013, November 18). How General Motors Was Really Saved: The Untold True Story Of The Most Important Bankruptcy In U.S. History. Forbes.