In Queen Club, we have provided a membership card for all of our members. This membership card is for individual. This membership card is easier for our staff to recognize the member’s personality detail and the behavior of the members. In additional, the member also can enjoy the member prices when dining in our restaurant and collect the point too. Once the member has collected the point until the target, they may get a free gift from our club such as they may get a free voucher for dining in our restaurant. All the membership card in Queen Club is charge for RM 150 for one year and member will get this card once they sign to be our members.
Target Market of Our Club One of the target market in Queen Club is couple. We target the couple of our members to having their honey moon or wedding party in our hotel. The couple will get 10% discount once the show out the membership card to sign up the wedding or honey moon package. Our hotel will decorate a romantic wedding party for our members and they can enjoy 20% discount. In additional, our hotel also will give a present to our couple who having their wedding or honey moon in our hotel. Such as food and beverage voucher, chocolate, red wine and so on. Our hotel also will give some special decoration in the room for couple.
Moreover, the couple can choose any one restaurant to having their wedding party or the couple also can choose our ball room to fix the big amount of guest they invite. Our leisure team will have some entertainment during the wedding party such as dancing. For the couple that having honey moon in our hotel, they can enjoy a candle light dinner that provide by our restaurant in their room. The couple can get a complimentary cake from hotel.
The next target market in our club is business traveler. Due to our hotel are mostly located in town, Business traveler is become the main target market in our club. Once the business traveler has applied to join our membership card,