Cluster sampling
THE USE OF CLUSTER SAMPLING TO SELECT A REPRESENTATIVE SAMPLE: STUDENT RECRUITMENT MARKETING IN SOUTH AFRICA – AN EXPLORATORY STUDY INTO THE ADOPTION OF A RELATIONSHIP ORIENTATION
Submitted by:
Tutorial group:
Due date: 14 September 2013
TABLE OF CONTENTS
1 INTRODUCTION 1 2 CLUSTER SAMPLING 2 2.1 ADVANTAGES OF CLUSTER SAMPLING 3 2.2 DISADVANTAGES OF CLUSTER SAMPLING 3 3 USE OF CLUSTER SAMPLING IN A RECENT MARKETING RESEARCH STUDY 3 3.1 ADVANTAGES OF USING CLUSTER SAMPLING IN THE RELEVANT STUDY 4 3.2 DISADVANTAGES OF USING CLUSTER SAMPLING IN THE RELEVANT STUDY 5 4 CONCLUSION 7 REFERENCE LIST 8 Annexure A: STUDENT RECRUITMENT MARKETING IN SOUTH AFRICA – AN EXPLORATORY STUDY INTO THE ADOPTION OF A RELATIONSHIP ORIENTATION 9 1 INTRODUCTION
In order to possess an industry competitive edge market research should be highly valued because marketing research holds true to a firm’s future growth potential and sustainability because marketing research is responsible for sharing and distributing irreplaceable market knowledge within a firm’s functional departments (Lloyd 2013:¶12). To this end, the assignment will investigate the nature of cluster sampling by finding a strategic fit between theoretical principles and practical applications with regard to cluster sampling.
The main objective of the assignment is to exhort understanding towards cluster sampling by defining what a cluster sample is while further highlighting the advantages and disadvantages of cluster sampling. In addition, the assignment will select a research study that utilised the cluster sampling method. This section of the assignment will critically and practically analyse why a cluster sampling structure was used for the study while comparing this method to other possible sampling methods. This section of the assignment will further suggest possible flaws and key success factors involving the research study’s sampling
Submitted by:
Tutorial group:
Due date: 14 September 2013
TABLE OF CONTENTS
1 INTRODUCTION 1 2 CLUSTER SAMPLING 2 2.1 ADVANTAGES OF CLUSTER SAMPLING 3 2.2 DISADVANTAGES OF CLUSTER SAMPLING 3 3 USE OF CLUSTER SAMPLING IN A RECENT MARKETING RESEARCH STUDY 3 3.1 ADVANTAGES OF USING CLUSTER SAMPLING IN THE RELEVANT STUDY 4 3.2 DISADVANTAGES OF USING CLUSTER SAMPLING IN THE RELEVANT STUDY 5 4 CONCLUSION 7 REFERENCE LIST 8 Annexure A: STUDENT RECRUITMENT MARKETING IN SOUTH AFRICA – AN EXPLORATORY STUDY INTO THE ADOPTION OF A RELATIONSHIP ORIENTATION 9 1 INTRODUCTION
In order to possess an industry competitive edge market research should be highly valued because marketing research holds true to a firm’s future growth potential and sustainability because marketing research is responsible for sharing and distributing irreplaceable market knowledge within a firm’s functional departments (Lloyd 2013:¶12). To this end, the assignment will investigate the nature of cluster sampling by finding a strategic fit between theoretical principles and practical applications with regard to cluster sampling.
The main objective of the assignment is to exhort understanding towards cluster sampling by defining what a cluster sample is while further highlighting the advantages and disadvantages of cluster sampling. In addition, the assignment will select a research study that utilised the cluster sampling method. This section of the assignment will critically and practically analyse why a cluster sampling structure was used for the study while comparing this method to other possible sampling methods. This section of the assignment will further suggest possible flaws and key success factors involving the research study’s sampling