ACCELERATED PROGRAM
STRATEGIC MANAGEMENT
September 2009
Table of Contents
OVERVIEW OF STRATEGIC MANAGEMENT ....................................................................................................... 1
NATURE OF STRATEGIC MANAGEMENT ....................................................................................................................... 1
BENEFITS OF STRATEGIC MANAGEMENT ..................................................................................................................... 2
ROLES AND RESPONSIBILITIES ...................................................................................................................................... 2
SOCIAL RESPONSIBILITY AND ETHICS IN STRATEGIC MANAGEMENT ...................................................................... 3
VISION, MISSION, AND GOALS/OBJECTIVES ...................................................................................................... 5
NATURE, ROLE, AND CHARACTERISTICS OF EFFECTIVE VISION STATEMENTS ...................................................... 5
NATURE, ROLE, AND CHARACTERISTICS OF EFFECTIVE MISSION STATEMENTS ................................................... 7
Purpose ......................................................................................................................................................................... 7
Business ........................................................................................................................................................................ 7
Core Values .................................................................................................................................................................. 7
Basis for Competition and Competitive Advantage ................................................................................................. 8
FORMULATION OF
Bibliography: Coulter, Mary. 2008. Strategic Management in Action, Fourth Edition. New Jersey: Pearson Education, Inc. Sheppard. 2006. Strategic Management: Competitiveness and Globalization– Concepts, Second Canadian Edition Gowing, Cost Accounting: A Managerial Emphasis, Fourth Canadian Edition, Pearson Prentice Hall, 2007.