CMET BA 5 SM Assignment Feb May 2015 1 
Cardiff Metropolitan University
London School of Commerce
MODULE TITLE: Strategic Management
PROGRAMME: BA (Hons) BS,
SEMESTER: Semester Five
ACADEMIC YEAR PERIOD: Feb-May 2015
LECTURER SETTING ASSESSMENT: - Mervyn Sookun
DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED: -
SUBMISSION METHOD/MODE:-Turnitin
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Assessment Type: Individual Assignment and Group Presentation
1. ONE Individual written assignment (two tasks: word Limit 1000 words each = total 2000)=25%
2. Group Presentation = 25%
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Individual Assignment (pp. 1-4)
Assignment Brief
"Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some strategic management tool, matrix, chart, triangle, or fill-in-the-blank scheme. Instead, a talented leader identifies the one or two critical issues in the situation- the pivot point that can multiply the effectiveness of effort- and then focuses and concentrates action and resources on them" (Rumelt, R., 2012, Good and Bad Strategy, Profile Books Limited, p. 2)
Critically
Critically evaluate this statement and justify your analysis by drawing on relevant literature.
Description of Assessment Requirements
1. Your analysis must be supported with appropriate academic literature and must provide clear evidence of independent critical evaluation.
2. The above coursework is an individual written assignment and worth 25%
3. All research must be referenced and a bibliography attached. Improper or lack of either of these constitutes plagiarism and students will be awarded a Zero.
4. The application of theory to practice will be given good marks.
5. Maximum Words (2000)
London School of Commerce
MODULE TITLE: Strategic Management
PROGRAMME: BA (Hons) BS,
SEMESTER: Semester Five
ACADEMIC YEAR PERIOD: Feb-May 2015
LECTURER SETTING ASSESSMENT: - Mervyn Sookun
DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED: -
SUBMISSION METHOD/MODE:-Turnitin
----------------------------------------------------------------------------------------------------------------
Assessment Type: Individual Assignment and Group Presentation
1. ONE Individual written assignment (two tasks: word Limit 1000 words each = total 2000)=25%
2. Group Presentation = 25%
-----------------------------------------------------------------------------------------------------------------------
Individual Assignment (pp. 1-4)
Assignment Brief
"Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some strategic management tool, matrix, chart, triangle, or fill-in-the-blank scheme. Instead, a talented leader identifies the one or two critical issues in the situation- the pivot point that can multiply the effectiveness of effort- and then focuses and concentrates action and resources on them" (Rumelt, R., 2012, Good and Bad Strategy, Profile Books Limited, p. 2)
Critically
Critically evaluate this statement and justify your analysis by drawing on relevant literature.
Description of Assessment Requirements
1. Your analysis must be supported with appropriate academic literature and must provide clear evidence of independent critical evaluation.
2. The above coursework is an individual written assignment and worth 25%
3. All research must be referenced and a bibliography attached. Improper or lack of either of these constitutes plagiarism and students will be awarded a Zero.
4. The application of theory to practice will be given good marks.
5. Maximum Words (2000)