Semiotics:
Signifier (sign or symbol)/Signified (what it means)
The logic of signs
If sign A = sign B and sign B = sign C
Then à A = C
Lecture 3
Texts:
Effects they have on us
The Exorcist
Small frame is put into a slot (wanted to scare people in the audience without having them know what scared them)
Reveals techniques used on us that changes the way we feel
Citizen Kane 1939
Dying words “rosebud”
Journalists are searching for the reason why his dying words were rosebud
Content -> Processing -> Effect
(Kane Clip Example: Flashback from childhood, signed custody away to a lawyer, mother does not look happy- neutral, stepfather is against it- getting paid 50,000 $ a year and his perspective changes, boy is blissfully unaware and playing outside, there are 2 stories going on)
What audiences don’t see? -
Space Odyssey
Competition for the water, if one tribe is at the water there is ownership of that water
There is a ritual where they chant and switch the usage of water
Frenzy
Syntax 2 paradigms going on at the same time
Jarring (switching halfway through) turning a bone into a spaceship
No jump cuts, camera turns around and goes backwards (What’s going on now? The murder)
Hitchcock is leaving you with your own imagination. When the camera track’s back, you imagine what is going on behind the windows
“Tree” we imagine through our own experiences and thoughts
Hitchcock is taking us through different everyday lives, leaves us to imagine horrific events.. Then back to everyday lives. WE ARE THEN left with fear
Hitchcock wants us to be afraid of the unknown that we make fear, fearful
He wants us to be afraid of anything, everything, anywhere
Triumph of the Will
Religion, power
Focusing on women and children, ability for them to run to Hitler? Not realistic
Patriotism, traditional architecture, music
Camera shows him from the front, then immediately from the back, up down... where did the camera go?
Hitler +100 people, without him =