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Cnpc Case
China National Petroleum Corporation
CNPC at a Glance
China National Petroleum Corporation (further CNPC) is an integrated international energy company. Ranked 6 at the Fortune 500 in 2011, it is China's largest oil and gas producer and supplier, as well as one of the world's major oilfield service providers and a globally reputed contractor in engineering construction. With a presence in almost 70 countries, it is seeking an even greater international role. It provides energy in a profitable manner, and always attaches great importance to the social and environmental responsibilities.

Core businesses the company in are: exploration & production; refining & chemicals; natural gas & pipelines; marketing & trading; oilfield services; engineering & construction; petroleum equipment manufacturing; new energy development; capital management; finance & insurance services.

Key figures for CNPC are:
1) Crude oil output & production: 2.83 million barrels/day, 52% of the nation’s total
2) Natural gas output & production: 8.02 billion cubic feet/day, 75% of the nation’s total
3) Domestic pipelines: 56865 kilometres
− 14807 km for crude oil (nearly 70% of the nation’s total)
− 32801 km for natural gas (over 80% of the nation’s total)
− 9257 km for refined products (nearly 50% of the nation’s total)
4) Providing oilfield services and engineering construction in 55 countries around the world

Logo

The acronym "CNPC" has a history of more than 20 years. The flower-shaped logo and its twocolour combination (red and yellow) make the CNPC brand stand out and greatly enhance the company's popularity cognition degree. The logo represents not only the quality of CNPC’s products and services, but also their professional service capabilities and values.

Used from October, 2004, CNPC's new logo embodies its commitment to ensuring harmony between the development of energy and the environment. The flower-shaped logo's colours are those of China's national

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