Co-Branding as a Tool for Customer Accquisition
CO-BRANDING OF CREDIT CARDS: AS A TOOL FOR CUSTOMER ACCQUISITION
Contents
CO BRANDING: .......................................................................................................................................... 3 INTRODUCTION: ....................................................................................................................................... 3 TYPES OF CO BRANDING: ...................................................................................................................... 4 Reach & Awareness Co-branding ............................................................................................................. 4 Value Endorsement Co-branding .............................................................................................................. 4 Ingredient Co-branding ............................................................................................................................. 5 Complementary Competence Co-branding ............................................................................................... 5 The Power of Co-Branding ........................................................................................................................... 5 Benefits of Co Branding ............................................................................................................................... 7 Problems with Co-branding .......................................................................................................................... 9 Adding Value To The Customers ............................................................................................................... 10 EXAMPLES: .............................................................................................................................................. 11 American Express, Kingfisher launch co-brand credit card ....................................................................... 11 ICICI AND
Contents
CO BRANDING: .......................................................................................................................................... 3 INTRODUCTION: ....................................................................................................................................... 3 TYPES OF CO BRANDING: ...................................................................................................................... 4 Reach & Awareness Co-branding ............................................................................................................. 4 Value Endorsement Co-branding .............................................................................................................. 4 Ingredient Co-branding ............................................................................................................................. 5 Complementary Competence Co-branding ............................................................................................... 5 The Power of Co-Branding ........................................................................................................................... 5 Benefits of Co Branding ............................................................................................................................... 7 Problems with Co-branding .......................................................................................................................... 9 Adding Value To The Customers ............................................................................................................... 10 EXAMPLES: .............................................................................................................................................. 11 American Express, Kingfisher launch co-brand credit card ....................................................................... 11 ICICI AND