Coach Inc. Best-Cost Strategy

Coach Inc., uses the best-cost strategy which allows them to offer unique, recognizable handbags and leather accessories at an excellent value. Coach Inc., also added one more important aspect to their brand, customer service experience — the company provides their employees with often customer services trainings at a glance. Their policies regarding product guarantee is outstanding, and the fact that they refurbish and replace damaged handbags not matter how old they might be is impressive. The customer is allowed to acquire products online and get them deliver quickly, particular this service is offered when the customer cannot find in store the handbag or item they are looking for.
Thanks to the strategy of having both, full-price stores and factory stores, Coach
In 2011, full-priced stores experienced a division of categories; core locations, fashion locations, and flagship stores. And in the same year Coach Inc., had