Cobra Beer
Cobra Beer: Marketing In India
ORIGIN AND GROWTH
Karan Bilimoria, born in a wealthy professional Indian Family was studying accountancy and law in the UK. Simultaneously he was looking for entrepreneurial opportunities after a short flirtation with selling of polo sticks him found a niche business opportunity in the .UK beer market.
India cuisine had started becoming quite popular in the UK around the late 1980s. India curry houses were expanding rapidly and becoming common sight in every nook and corner. Though going under the generic nomenclature of India; most of those were. In fact owned. And run boy Bangladeshis and Pakistanis. However, the genre of food of the subcontinent was broadly the same and the restaurant’s the developed a pen-subcontinental cuisine that satisfied the British taste.
Karan when visiting such establishments, found that these restaurants offered the locally available beer to accompany Indian dishes .Karan found that’’ the beers I tasted left you gassy and bloated and with not enough room for food .I saw that the market was dominated by harsh, gassy euro fizz beers, all poor partners to food and so I wanted to produce a premium, high quality larger which would complement rather than fight against the food,’’
The result was cobra, a premium beer, using best quality natural ingredients, a unique blend of barley malt and yeast with maize, hops and rice. Cobra beer is extra smooth and led gassy, retaining a premium strength of 5%.karan set up the cobra beer with the vision;
To brew the finest ever Indian beer and to make it a global beer brand
Cobra was first brewed in an Indian brewery at Bangalore and was imported in container load to the u.k. Bilimoria had hardly any funds and had managed to get a bank loan of just $300,000.the uk beer market is a highly competitive market with the presence of all the global brands, apart from the locally brewed beer. The market was also stagnant in terms of physical growth in sales
ORIGIN AND GROWTH
Karan Bilimoria, born in a wealthy professional Indian Family was studying accountancy and law in the UK. Simultaneously he was looking for entrepreneurial opportunities after a short flirtation with selling of polo sticks him found a niche business opportunity in the .UK beer market.
India cuisine had started becoming quite popular in the UK around the late 1980s. India curry houses were expanding rapidly and becoming common sight in every nook and corner. Though going under the generic nomenclature of India; most of those were. In fact owned. And run boy Bangladeshis and Pakistanis. However, the genre of food of the subcontinent was broadly the same and the restaurant’s the developed a pen-subcontinental cuisine that satisfied the British taste.
Karan when visiting such establishments, found that these restaurants offered the locally available beer to accompany Indian dishes .Karan found that’’ the beers I tasted left you gassy and bloated and with not enough room for food .I saw that the market was dominated by harsh, gassy euro fizz beers, all poor partners to food and so I wanted to produce a premium, high quality larger which would complement rather than fight against the food,’’
The result was cobra, a premium beer, using best quality natural ingredients, a unique blend of barley malt and yeast with maize, hops and rice. Cobra beer is extra smooth and led gassy, retaining a premium strength of 5%.karan set up the cobra beer with the vision;
To brew the finest ever Indian beer and to make it a global beer brand
Cobra was first brewed in an Indian brewery at Bangalore and was imported in container load to the u.k. Bilimoria had hardly any funds and had managed to get a bank loan of just $300,000.the uk beer market is a highly competitive market with the presence of all the global brands, apart from the locally brewed beer. The market was also stagnant in terms of physical growth in sales