Coca Cola
aAssignment 1
Q1 Organizations 1. How has the company changed over the years in order to survive a highly competitive marketplace?
Coca-Cola is a billion dollar global operating organization. They’ve been around for over a 100 years and they currently operate in over 200 countries. This is not a simple task, but Coca-Cola has found ways to manage by taking the right risks and evolving over time.
Coca-Cola has over time invested in their brand, their quality, the right marketing, the availability of their product and are continuously looking for ways of innovation. The latter is what perhaps might be the biggest reason they are still around.
Organization culture
This plays a very big role at Coca-Cola. This involves the shared values, principles, traditions and ways of doing things that influence the action of the organizational members. Innovation and risk taking is very typical (high) when looking at the organization culture of Coca-Cola.
Further Coca-Cola focuses on 5 difference makers. These are:
Culture Coca-Cola has studied the culture very well and has incorporated passion points of the people, such as music, sports and entertainment into their campaigns. The biggest focus point for Coca-Cola now is the LOHAS culture, people who highly value lifestyles of health and sustainability. When learning new things about the culture Coca-Cola thinks of ways of associating themselves in creative, interesting and authentic ways. Coca-Cola is aware that changes occur very fast. They’ve manage to remain number 1 by staying on the edge of cultural relevancy.
Innovation Innovation also has an important role in Coca-Cola’s organization. To avoid becoming irrelevant, Coca-Cola has focused on innovation of their products, packaging, equipment and consumer engagement. Coca-Cola knows that with innovation comes risk taking. But Coca-Cola tries to learn from these mistakes and try to keep share this knowledge so that the same mistake is not made elsewhere.
Q1 Organizations 1. How has the company changed over the years in order to survive a highly competitive marketplace?
Coca-Cola is a billion dollar global operating organization. They’ve been around for over a 100 years and they currently operate in over 200 countries. This is not a simple task, but Coca-Cola has found ways to manage by taking the right risks and evolving over time.
Coca-Cola has over time invested in their brand, their quality, the right marketing, the availability of their product and are continuously looking for ways of innovation. The latter is what perhaps might be the biggest reason they are still around.
Organization culture
This plays a very big role at Coca-Cola. This involves the shared values, principles, traditions and ways of doing things that influence the action of the organizational members. Innovation and risk taking is very typical (high) when looking at the organization culture of Coca-Cola.
Further Coca-Cola focuses on 5 difference makers. These are:
Culture Coca-Cola has studied the culture very well and has incorporated passion points of the people, such as music, sports and entertainment into their campaigns. The biggest focus point for Coca-Cola now is the LOHAS culture, people who highly value lifestyles of health and sustainability. When learning new things about the culture Coca-Cola thinks of ways of associating themselves in creative, interesting and authentic ways. Coca-Cola is aware that changes occur very fast. They’ve manage to remain number 1 by staying on the edge of cultural relevancy.
Innovation Innovation also has an important role in Coca-Cola’s organization. To avoid becoming irrelevant, Coca-Cola has focused on innovation of their products, packaging, equipment and consumer engagement. Coca-Cola knows that with innovation comes risk taking. But Coca-Cola tries to learn from these mistakes and try to keep share this knowledge so that the same mistake is not made elsewhere.