Coca Cola
A Training Report
To Study marketing strategies of coca-cola
(Submitted in Partial fulfillment of the requirement of bachelor of business Administration, Distance Education)
Punjab Technical University
Training report guide: Submitted by:
Name: Name:
Designation: Enrolment no: Specialization:
Remark of External Examiner
Name: Marks Scored:
Designation
Signature:
Session 2008-11 Indraprastha Institute of Technology & Management,
D-21, Institutional Area, Janakpuri, New Delhi-110058 Acknowledgement
A lot of effort has gone into this project and my thanks are due to many people with whom I have been closely associated. First of all, I gratefully acknowledge the continuous assistance and inspiration given to me by college faculty.
Finally, I would like to thank my family for providing me monetary and non-monetary support, as and when required, without which this project report would not have completed on time.
Thanks and Regards
Table of contents
TOPICS | PAGE NO. | Executive Summary | 1 | Introduction | 2 | Objective of the Study | 4 | Scope of Study | 5 | Methodology | 6 | Coca-Cola Mission Statement | 7 | Indian Soft Drink Industry | 9 | Coca-Cola Worldwide (Background) | 12 | Coke in India | 15 | Marketing Mix | 20 | Marketing Mix of Coke | 22 | Comparing the Marketing Strategies of Coke with Pepsi | 36 | Strategies for Gaining Market Share | 43 | Findings of Published or Secondary Data | 49 | Recommendation | 60 | Conclusion | 61 | Bibliography | 63 | Curriculum Vitae | |
EXECUTIVE SUMMARY
The soft drink industry has been plagued by the Cola Wars for a good amount of time. Coca-Cola India has been one half of the competition that has been existent in the market for a long time, and it
To Study marketing strategies of coca-cola
(Submitted in Partial fulfillment of the requirement of bachelor of business Administration, Distance Education)
Punjab Technical University
Training report guide: Submitted by:
Name: Name:
Designation: Enrolment no: Specialization:
Remark of External Examiner
Name: Marks Scored:
Designation
Signature:
Session 2008-11 Indraprastha Institute of Technology & Management,
D-21, Institutional Area, Janakpuri, New Delhi-110058 Acknowledgement
A lot of effort has gone into this project and my thanks are due to many people with whom I have been closely associated. First of all, I gratefully acknowledge the continuous assistance and inspiration given to me by college faculty.
Finally, I would like to thank my family for providing me monetary and non-monetary support, as and when required, without which this project report would not have completed on time.
Thanks and Regards
Table of contents
TOPICS | PAGE NO. | Executive Summary | 1 | Introduction | 2 | Objective of the Study | 4 | Scope of Study | 5 | Methodology | 6 | Coca-Cola Mission Statement | 7 | Indian Soft Drink Industry | 9 | Coca-Cola Worldwide (Background) | 12 | Coke in India | 15 | Marketing Mix | 20 | Marketing Mix of Coke | 22 | Comparing the Marketing Strategies of Coke with Pepsi | 36 | Strategies for Gaining Market Share | 43 | Findings of Published or Secondary Data | 49 | Recommendation | 60 | Conclusion | 61 | Bibliography | 63 | Curriculum Vitae | |
EXECUTIVE SUMMARY
The soft drink industry has been plagued by the Cola Wars for a good amount of time. Coca-Cola India has been one half of the competition that has been existent in the market for a long time, and it