Preview

Coca Cola

Satisfactory Essays
Open Document
Open Document
826 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca Cola
Coca-Cola Japan: Should tea be introduced?
Outline of Report
Coca-Cola Background
Japan and its culture
Japan’s Beverage and Tea Market
Coca-Cola Japan and its success
Coca-Cola Product Line
Competition
SWOT Analysis
Research and Development
Marketing Plan and Recommendations

Coca-Cola Company Background
Founded in 1886 by John C. Pemberton
World’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups
More than 300 brands
Corporate Headquarters in Atlanta with local operations in over 200 countries around the world
Two Business Sectors
North American
Coca-Cola USA
Coca-Cola Ltd. = Canadian Operations
Coca-Cola Foods = juice drinks
International
Greater Europe
Latin America
Middle and Far East
Africa
Japan in the 1980s Average Exchange Rates, Japanese Yen/US Dollar, 1970-87 Japanese Beverage Market Japanese Tea Market
Places to Sell
Grocery stores
5.1% annual average growth rate
Convenience stores
15.8% annual average growth rate
Restaurants
Vending machines
The Coca-Cola (Japan) Company
1957, established in Tokyo
Due to trade regulations, focus attention on:
Local connections
Competitive environment
Japanese culture
1961, trade deregulation policies
Form strategic alliances with powerful Japanese corporations which allowed local acceptance of the product
1965, Coca-Cola best-selling soft drink in Japan

CCJC Success
Two main factors contributing to leadership position
Direct marketing approach
Distribution system

“From the TV set to the store shelf”

Direct Sales Concept
Stiff Resistance
Wholesaler concept

Turnaround
Bottlers’ enthusiasm
Strong Coca Cola sales

Key Element
In Principle
Bottlers acted as independent corporation
Sourced raw materials locally
Complete all production on site

CCJC unified bottlers through
Aggressive Monitoring
Marketing Strategies
New Product Development
Japan’s Favorites
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Map the Supply Chain Paper
    • 813 Words
    • 3 Pages

    Map the Supply Chain Paper

    The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.…

    • 813 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    MGT 498 Week 3 Environmental Scan Memo
    • 1047 Words
    • 4 Pages

    MGT 498 Week 3 Environmental Scan Memo

    Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).…

    • 1047 Words
    • 4 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Coca Cola
    • 333 Words
    • 2 Pages

    Coca Cola

    Coca-Cola has strived and accomplished sustainability as being one the most successful leaders of the beverage industry today. Created centuries ago in 1886 by Atlanta pharmacist John Pemberton, Coca-Cola was sampled by customers who all agreed that this drink was something special (heritage.coca-cola.com). According to the coca-cola company.com, Coca-Cola has over 500 beverage brands-including four of the world's top-five sparkling brands. However, because of various factors, Coca-Cola searched for alternatives centered on non-carbonated beverages.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    International Business-Coca Cola
    • 2500 Words
    • 10 Pages

    International Business-Coca Cola

    This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has led the global companies to make the critical trade-off decision between economies of scale resulting from standardization and the cultural prerequisite of local adaptation. This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate.…

    • 2500 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Coca Cola
    • 784 Words
    • 4 Pages

    Coca Cola

    Select a publicly traded company to research and evaluate its Human Resource (HR) and business strategy, HR department job positions, and ways it markets its company regarding human capital. Some company Websites that provide this information are listed below:…

    • 784 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Merger, Acquisition, and International Strategies
    • 1845 Words
    • 5 Pages

    Merger, Acquisition, and International Strategies

    The Coca-Cola Company is not just an average beverage company. The Company owns/licenses and markets in excess of 500 nonalcoholic beverage products, mostly sparkling beverages but also a assortment of still beverages, for instance; “waters, boosted waters (for example, Oasis, Powerade and Vitamin Water), juices and juice drinks (for example, Minute Maid and Five Alive), ready-to-drink teas and coffees, and energy and sports drinks” (Coca Cola History, 2013, para. 5). Coca Cola most popular nonalcoholic sparkling beverage brands are Coca-Cola, Diet Coke, Sprite, Fanta, Dr. Pepper and Schweppes which they market worldwide. Coca Cola Company has a market capitalization of “$177.48 billion and is the largest company in the Food and Beverage sector” (Coca Cola Company, 2013, para.1).…

    • 1845 Words
    • 5 Pages
    Best Essays
    Read More
  • Powerful Essays

    Coca Cola Company
    • 2294 Words
    • 10 Pages

    Coca Cola Company

    Doctor John Premberton, a pharmacist in Atlanta, Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a three legged brass kettle in his own backyard. The original name for the drink was “Pemberton’s French Wine Coca” used as a nerve tonic, stimulant and headache remedy. (Coca Cola History) At the time his product was sold by most, if not all of the city’s local drugstores for five cent’s at the fountain. Later that year a new Coca-Cola drink debuted still possessing the valuable tonic and nerve stimulate properties of the coca plant and cola nuts, yet it was sweetened with sugar instead of wine. The drink was advertised as a “delicious, exhilarating, refreshing and invigorating” soda-fountain beverage but also the ideal “temperance drink” Two years later Pemberton died, just five months after filing for incorporation for the first Coca-Cola Co. (Coca Cola History) By the late 1890s, Coca-Cola was one of America's most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900. As for today, Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of products of The Coca-Cola Company. The brands of The Coca Cola Company represent many of the most popular beverage brands in the world today. Coca Cola Inc The Company distributed 2 billion physical cases about 42 billion cans and bottles in 2004. (Coca Cola History) These sales represented around 21 percent of The Coca-Cola Company’s volume worldwide for that year. The company operates in nearly 46 states…

    • 2294 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Data Warehousing and/or Business Intelligence
    • 818 Words
    • 4 Pages

    Data Warehousing and/or Business Intelligence

    The first part introduced Coca Cola Japan Group’s vending market faces new and increasing competition from other channels, such as convenience stores and other beverage supplier. From 1998 to 2002, the vending's share of the beverage market shrank while the percentage of the sales through retail stores grew up.…

    • 818 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Coca Cola
    • 2029 Words
    • 9 Pages

    Coca Cola

    This reports gives internal and external audit of coca cola. And shows Coca-Cola's strengths weaknesses opportunities and threats.…

    • 2029 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    COCA COLA
    • 1414 Words
    • 6 Pages

    COCA COLA

    The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola ' was suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50.Since the year 's expenses were just over $70, Dr. Pemberton took a loss. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. In 1893, Coca Cola was registered in the United States and then further investment was put into it to expand the business. To handle the enormous capacity of its business, the Coca Cola Company has divided up into six operating units: Middle and Far East Groups, Europe, The Latin America Group, The North America, The Africa Group and The Minute Maid Company. The Head Quarters is situated in the United States. The country that I 'm going to be concentrating on is the United Kingdom and how the company works in the U.K.Throughout the history of the world’s most popular soft drink, advertising for Coca-Cola has followed the trends of time. Coca-Cola’s advertising slogans are memorable and create lasting impressions. Since the first slogan was introduced in 1886 ‘Delicious and refreshing’. The overall theme has been refreshment- one of the pleasant things in life, distinctive and available nearly everywhere. Motto followed the lead to make Coca-Cola the best known soft drink in the world.…

    • 1414 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Coca-Cola
    • 288 Words
    • 2 Pages

    Coca-Cola

    2. Make clear links to a global issue . The form of Globalization that is relevant in this case? Is this a case of Modernization? Why?…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Coca Cola
    • 2724 Words
    • 11 Pages

    Coca Cola

    "Public Relations" covers a very broad area. One of the areas it covers is the relationship of the enterprise with its "public" – which may consist in clients, potential clients, the media, suppliers and anyone else who may be interested in the company and what it does.…

    • 2724 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca Cola Company
    • 1725 Words
    • 6 Pages

    Coca Cola Company

    The Coca-Cola Company is the world’s leading non-alcoholic soft drink manufacturer, marketer and distributors. The company is best known for their beverage products which comprises of bottled and canned soft drinks as well as syrups concentrates and sports drinks. It is a globally recognized company that was founded in May 1886 by Asa Candler which is now operating in over 200 countries and producing nearly 400 brands. Coca-Cola has successfully applied their formula of “Provide a moment of refreshment for a small amount of money a billion times a day” on a global scale for more than a century. Since 1889, the company operates a franchised distribution system which only produces syrup concentrate. These products are later sold to various bottlers…

    • 1725 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Cola Coca
    • 1393 Words
    • 6 Pages

    Cola Coca

    Coke is a famous drink that originated in a drug store back in the 1880’s in the city of Atlanta, Georgia, United States. John Pemberton was the inventor who developed this refreshing potion which sold well. The drink was sold even better after one day, when Pemberton, out of haste, unintentionally included a brown solution into the syrup and created what we know as today, the “coke”.…

    • 1393 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Coca Cola History
    • 1412 Words
    • 6 Pages

    Coca Cola History

    The Company decided to create a distinctive bottle shape to assure people of getting a real Coca-Cola. In 1916, The Root Glass Company of Terre Haute began manufacturing the famous contour bottle which remains the signature shape of Coca-Cola today. This original design shows the fact that, even in the dark, you could identify the genuine article.…

    • 1412 Words
    • 6 Pages
    Satisfactory Essays
    Read More