Coca Cola
Vision of Coca Cola
Lula M Grundy
Strategic Management
24 October, 2011
In an ever changing economy, Coca-Cola continues to thrive in the business of non-alcoholic beverages. Its mission statement provides a purpose to endure without yielding and continue the company plans for the future. The vision statement renders the strategic roadmap that will guide the company to sustainable growth for the next ten years. The chosen values are adherently related to the mission and vision of the company. If there was a need for change, these values would remain the same and continue to serve as a guide for how the company should portray itself to the world. As with all companies, there is room for improvement to the mission and vision of the company. Both the mission and vision statements can be enhanced to improve the overall picture of the company. Stakeholders are individuals or a group of individuals whom have an interest relationship with the organization (Lucas) The mission and vision statement is an important piece of information for stakeholders external and internal. Coca-Cola’s mission statement is: • To refresh the world • To inspire moments of optimism and happiness • To create value and make a difference (Coca-Cola)
The statement gives the purpose of the company’s existence in the simplest form. This is a strategic approach for this company. It sells direct stock through Computershare Investment Services therefore eliminating the middle man. The public can open an account and buy as many shares as they like as long as they like. In doing research, they don’t have a lot of over worded jargon to look through when it comes to the mission or vision statement and the direct statements keep the attention of the customer. The mission statement leaves room for changes (if necessary) or improvements. The first bullet states that its purpose is to refresh the world. (Coca-Cola) This statement is a good match for
Lula M Grundy
Strategic Management
24 October, 2011
In an ever changing economy, Coca-Cola continues to thrive in the business of non-alcoholic beverages. Its mission statement provides a purpose to endure without yielding and continue the company plans for the future. The vision statement renders the strategic roadmap that will guide the company to sustainable growth for the next ten years. The chosen values are adherently related to the mission and vision of the company. If there was a need for change, these values would remain the same and continue to serve as a guide for how the company should portray itself to the world. As with all companies, there is room for improvement to the mission and vision of the company. Both the mission and vision statements can be enhanced to improve the overall picture of the company. Stakeholders are individuals or a group of individuals whom have an interest relationship with the organization (Lucas) The mission and vision statement is an important piece of information for stakeholders external and internal. Coca-Cola’s mission statement is: • To refresh the world • To inspire moments of optimism and happiness • To create value and make a difference (Coca-Cola)
The statement gives the purpose of the company’s existence in the simplest form. This is a strategic approach for this company. It sells direct stock through Computershare Investment Services therefore eliminating the middle man. The public can open an account and buy as many shares as they like as long as they like. In doing research, they don’t have a lot of over worded jargon to look through when it comes to the mission or vision statement and the direct statements keep the attention of the customer. The mission statement leaves room for changes (if necessary) or improvements. The first bullet states that its purpose is to refresh the world. (Coca-Cola) This statement is a good match for