Coca Cola 2014 Big Game RA 
Liz Perez
Rhetorical Analysis
10/13/14
Comp I 1113
“The Big Game” Every February millions of people turn on their HD televisions to watch the Super Bowl, surrounded by friends, family, and nachos. Millions participate in this American tradition for the pure enjoyment of the game while others do so for the groundbreaking commercials. This year, Coca Cola produced a controversial one and a half minute commercial that aired during the Super Bowl XL VIII. Coke’s “Big Game” commercial has “America the Beautiful” sung in seven different languages, English, Spanish, French, Hebrew, Tagalog, Hindi, and Senegalese by various children. Also, the producers hired an incredibly diverse cast from different ethnic background such as White, Hispanic, French, Jewish, Philippine, Indian, and African. Some Super Bowl viewers found this commercial distasteful and sent hateful tweets saying “#speak English” or felt un-American if they drink coke products. Although the controversial 2014 Coca Cola “Big Game” commercial utilizes a strong sense of ethos and pathos, a couple of the fifteen appeals are also conveyed. Coca Cola’s “Big Game” commercial primarily focuses on ethos, or ethical appeal. In just a one and a half minute commercial, Coca Cola took a political stand on two of the most controversial topics in America. One of these issues Coca Cola addressed was their supportive point of view of the immigration issue. The multinational corporation principally employed their support for diversity in America through the use of language. The song “America the Beautiful”, primarily heard in English, is now heard in seven different languages, which include English, Spanish, French, Hebrew, Tagalog, Hindi, and Senegalese. While “America the Beautiful” plays in the background, beautiful images of American culture and landscape are presented. For example, in the very beginning of the advertisement, an older Indian man rides his horse towards what seems like a pond or watering hole for the
Rhetorical Analysis
10/13/14
Comp I 1113
“The Big Game” Every February millions of people turn on their HD televisions to watch the Super Bowl, surrounded by friends, family, and nachos. Millions participate in this American tradition for the pure enjoyment of the game while others do so for the groundbreaking commercials. This year, Coca Cola produced a controversial one and a half minute commercial that aired during the Super Bowl XL VIII. Coke’s “Big Game” commercial has “America the Beautiful” sung in seven different languages, English, Spanish, French, Hebrew, Tagalog, Hindi, and Senegalese by various children. Also, the producers hired an incredibly diverse cast from different ethnic background such as White, Hispanic, French, Jewish, Philippine, Indian, and African. Some Super Bowl viewers found this commercial distasteful and sent hateful tweets saying “#speak English” or felt un-American if they drink coke products. Although the controversial 2014 Coca Cola “Big Game” commercial utilizes a strong sense of ethos and pathos, a couple of the fifteen appeals are also conveyed. Coca Cola’s “Big Game” commercial primarily focuses on ethos, or ethical appeal. In just a one and a half minute commercial, Coca Cola took a political stand on two of the most controversial topics in America. One of these issues Coca Cola addressed was their supportive point of view of the immigration issue. The multinational corporation principally employed their support for diversity in America through the use of language. The song “America the Beautiful”, primarily heard in English, is now heard in seven different languages, which include English, Spanish, French, Hebrew, Tagalog, Hindi, and Senegalese. While “America the Beautiful” plays in the background, beautiful images of American culture and landscape are presented. For example, in the very beginning of the advertisement, an older Indian man rides his horse towards what seems like a pond or watering hole for the