Coca-Cola Analysis
Contents a. | Introduction | 2 | b. | SWOT Analysis | 2 | c. | Porter’s five-force model | 3 | d. | Porter’s Value Chain Analysis | 5 | e. | Conclusion | 7 | f. | Reference | 7 | | | |
Introduction:
The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this paper we will analyze the competitive advantages of Coca-Cola Company through three analysis methods, including SWOT analysis, Porter’s five-force Model and Porter’s value chain analysis.
SWOT Analysis:
SWOT stands for Strengths, weaknesses, Opportunities and Threats. SWOT analysis involves specifying the objective of the business venture and identifying the internal and external factors that are favorable and unfavorable to the company. SWOT analysis is important because they can prepare later steps in planning to achieve the objectives. When the decision makers identify the external factors, which are the threats and opportunities, they should realize the key success factors. When the decision makers identity the internal factors, which are strengths and weakness, they should realize the company’s distinctive competencies. Strategies can be easily formulated after identifying the key success factors and distinctive competencies.
Strengths:
Coca-Cola is the most recognized brand name in the world. The product’s image has become a legend and many people have taken this image deeply in their hearts. Since the highly recognized branding, the consumers have a high loyalty to Coca-Cola. Containing various types of packaging is
Introduction:
The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this paper we will analyze the competitive advantages of Coca-Cola Company through three analysis methods, including SWOT analysis, Porter’s five-force Model and Porter’s value chain analysis.
SWOT Analysis:
SWOT stands for Strengths, weaknesses, Opportunities and Threats. SWOT analysis involves specifying the objective of the business venture and identifying the internal and external factors that are favorable and unfavorable to the company. SWOT analysis is important because they can prepare later steps in planning to achieve the objectives. When the decision makers identify the external factors, which are the threats and opportunities, they should realize the key success factors. When the decision makers identity the internal factors, which are strengths and weakness, they should realize the company’s distinctive competencies. Strategies can be easily formulated after identifying the key success factors and distinctive competencies.
Strengths:
Coca-Cola is the most recognized brand name in the world. The product’s image has become a legend and many people have taken this image deeply in their hearts. Since the highly recognized branding, the consumers have a high loyalty to Coca-Cola. Containing various types of packaging is