Coca Cola Brand Audit
Brand inventory “ in the first time , the cost to produce it were $20 higher than the price it was sold for, thus a loss for its maker. It was sold at a price of 5 cents per glass “
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History of Coca Cola:
Coca cola was invented in Atlanta, Georgia, in his backyard, May 1886, by Doctor John Pemberton, a pharmacist,. He has a motto to benefit and refresh everyone it touches, so that people include the drink in their happiness.
The name for “Coca Cola” was given by his bookkeeper Frank Robinson, the flowing letters that remain a part of its famous logo.
He can be regarded as the first ad-man for the launch and promotion of Coke, as it was his suggestion to give away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. * * *
Coca-Cola was first sold at soda fountain in Jacob's Pharmacy, in Atlanta, on May 8, 1886. In 1888, there were three types of Coca-Cola in the market and sold by different businessmen .
Asa Griggs Candler bought the formula from Pemberton for $2300 and incorporated it as the Coca Cola Company in 1888. In 1888, Pemberton sold the rights of the formula to four more businessmen - J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. In 1982 Candler, re-established the current corporation of Coca Cola Company, after buying exclusive rights of the formula from John Pemberton, Margaret Dozier and Woolfolk Walker.
On March 12, 1894, Coca Cola, for the first time, sold in bottles, along with the first outdoor wall advertisement in Cartersville, Georgia. The first advertisement for the beverage ran the same year, on May 29, in the Atlanta Journal. The aggressive marketing of Coca Cola by Candler made it as one of the most popular drinks of America by the good word of mouth . The syrup was further sold to independent bottling companies that were licensed to sell the drink by Candler’s company. In 1891, first bottling of Coca-Cola
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History of Coca Cola:
Coca cola was invented in Atlanta, Georgia, in his backyard, May 1886, by Doctor John Pemberton, a pharmacist,. He has a motto to benefit and refresh everyone it touches, so that people include the drink in their happiness.
The name for “Coca Cola” was given by his bookkeeper Frank Robinson, the flowing letters that remain a part of its famous logo.
He can be regarded as the first ad-man for the launch and promotion of Coke, as it was his suggestion to give away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. * * *
Coca-Cola was first sold at soda fountain in Jacob's Pharmacy, in Atlanta, on May 8, 1886. In 1888, there were three types of Coca-Cola in the market and sold by different businessmen .
Asa Griggs Candler bought the formula from Pemberton for $2300 and incorporated it as the Coca Cola Company in 1888. In 1888, Pemberton sold the rights of the formula to four more businessmen - J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. In 1982 Candler, re-established the current corporation of Coca Cola Company, after buying exclusive rights of the formula from John Pemberton, Margaret Dozier and Woolfolk Walker.
On March 12, 1894, Coca Cola, for the first time, sold in bottles, along with the first outdoor wall advertisement in Cartersville, Georgia. The first advertisement for the beverage ran the same year, on May 29, in the Atlanta Journal. The aggressive marketing of Coca Cola by Candler made it as one of the most popular drinks of America by the good word of mouth . The syrup was further sold to independent bottling companies that were licensed to sell the drink by Candler’s company. In 1891, first bottling of Coca-Cola