Coca Cola Commercial
Austin Friend
BUS341
Prof. DiCicco
America, a cultural melting pot of diverse races and talents. We have prided ourselves on a land that can be sought after, with pipedream stories of roads that were paved of gold to inquiring travelers. Although there is some that are for and immigration and some against it, that doesn’t change that it will always be a part of America and what we stand for; freedom. So why is a simple Coca Cola commercial depicting people of different races singing “America the Beautiful” in their language so controversial? James Poniewozik, a writer from Time wrote a beautiful article explaining the deeper underlining meaning of the ad rather than what most would see it as. He states “We come to America, in other words, and we become American–but we don’t erase everything else that we were before, we don’t forget our cultures and languages as if they never existed, and we don’t hide them as if they’re shameful or less than patriotic. We bring them out and share them, and they make this country better and stronger.” James said this perfectly its not about where you come from or what language you speak its about the appreciation of America and the comfort of knowing that once you’re here you should be accepted as an American. He also makes a very valid point in saying that its not the national anthem that there singing its simply a song about the beauty of America, a beauty that everyone could recognize and learn to love and live in. Upon seeing the ad during the Super Bowl I didn’t really have a significant initial reaction to it. But as it became a discussion the more I questioned the reasoning of others and not just my own thoughts. What makes “Americans” so ignorant that they themselves believe that only one race and language can appreciate the beauty of America? With a cultural blend of people we can progress more as a whole because different beliefs, ethnic backgrounds, and morals summon different ways of thinking. It is safe
BUS341
Prof. DiCicco
America, a cultural melting pot of diverse races and talents. We have prided ourselves on a land that can be sought after, with pipedream stories of roads that were paved of gold to inquiring travelers. Although there is some that are for and immigration and some against it, that doesn’t change that it will always be a part of America and what we stand for; freedom. So why is a simple Coca Cola commercial depicting people of different races singing “America the Beautiful” in their language so controversial? James Poniewozik, a writer from Time wrote a beautiful article explaining the deeper underlining meaning of the ad rather than what most would see it as. He states “We come to America, in other words, and we become American–but we don’t erase everything else that we were before, we don’t forget our cultures and languages as if they never existed, and we don’t hide them as if they’re shameful or less than patriotic. We bring them out and share them, and they make this country better and stronger.” James said this perfectly its not about where you come from or what language you speak its about the appreciation of America and the comfort of knowing that once you’re here you should be accepted as an American. He also makes a very valid point in saying that its not the national anthem that there singing its simply a song about the beauty of America, a beauty that everyone could recognize and learn to love and live in. Upon seeing the ad during the Super Bowl I didn’t really have a significant initial reaction to it. But as it became a discussion the more I questioned the reasoning of others and not just my own thoughts. What makes “Americans” so ignorant that they themselves believe that only one race and language can appreciate the beauty of America? With a cultural blend of people we can progress more as a whole because different beliefs, ethnic backgrounds, and morals summon different ways of thinking. It is safe