Coca Cola Company
TABLE OF CONTENT
Preface..............................................................................................................................2
Background......................................................................................................................2
Problem Formulation........................................................................................................3
Objectives.........................................................................................................................3
Theoritical Basis...............................................................................................................4
Selected Object...............................................................................................................17
Contents...................................................…………………………………………...…26
Implementation of Safari Strategy in Coca Cola Company….......................................26
Output from Safari Strategy’s Implementation to Coca Cola Company.......................39
Conclusion......................................................................................................................45
Curiculum Vitae..............................................................................................................48
Index...............................................................................................................................50
CHAPTER I
PREFACE
BACKGROUND
Coca-Cola is the world's largest beverage company. Coca-Cola sells four of the five top non-alcoholic beverages of the world, including Coca-Cola, Diet Coke, Sprite, and Fanta. Coca-Cola employs 71,000 people in more than 200 countries. Coca-Cola produces approximately 400 brands comprising more than 2,600 beverage products. Coca cola products are distributed through restaurants and food stores, and suppliers.
Coca-Cola was first introduced on May 8, 1886 by John Styth
Preface..............................................................................................................................2
Background......................................................................................................................2
Problem Formulation........................................................................................................3
Objectives.........................................................................................................................3
Theoritical Basis...............................................................................................................4
Selected Object...............................................................................................................17
Contents...................................................…………………………………………...…26
Implementation of Safari Strategy in Coca Cola Company….......................................26
Output from Safari Strategy’s Implementation to Coca Cola Company.......................39
Conclusion......................................................................................................................45
Curiculum Vitae..............................................................................................................48
Index...............................................................................................................................50
CHAPTER I
PREFACE
BACKGROUND
Coca-Cola is the world's largest beverage company. Coca-Cola sells four of the five top non-alcoholic beverages of the world, including Coca-Cola, Diet Coke, Sprite, and Fanta. Coca-Cola employs 71,000 people in more than 200 countries. Coca-Cola produces approximately 400 brands comprising more than 2,600 beverage products. Coca cola products are distributed through restaurants and food stores, and suppliers.
Coca-Cola was first introduced on May 8, 1886 by John Styth