Preview

Coca Cola Company

Powerful Essays
Open Document
Open Document
2294 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca Cola Company
Coca Cola Co.

Soft drink companies around the world compete for the public’s interest in their beverages. These companies spend million s of dollars a year promoting, advertising and creating new and better products. In my opinion the company that stands out from all the soft drink competitors is The Coca-Cola Company.

Company Description:

Doctor John Premberton, a pharmacist in Atlanta, Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a three legged brass kettle in his own backyard. The original name for the drink was “Pemberton’s French Wine Coca” used as a nerve tonic, stimulant and headache remedy. (Coca Cola History) At the time his product was sold by most, if not all of the city’s local drugstores for five cent’s at the fountain. Later that year a new Coca-Cola drink debuted still possessing the valuable tonic and nerve stimulate properties of the coca plant and cola nuts, yet it was sweetened with sugar instead of wine. The drink was advertised as a “delicious, exhilarating, refreshing and invigorating” soda-fountain beverage but also the ideal “temperance drink” Two years later Pemberton died, just five months after filing for incorporation for the first Coca-Cola Co. (Coca Cola History) By the late 1890s, Coca-Cola was one of America's most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900. As for today, Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of products of The Coca-Cola Company. The brands of The Coca Cola Company represent many of the most popular beverage brands in the world today. Coca Cola Inc The Company distributed 2 billion physical cases about 42 billion cans and bottles in 2004. (Coca Cola History) These sales represented around 21 percent of The Coca-Cola Company’s volume worldwide for that year. The company operates in nearly 46 states

You May Also Find These Documents Helpful

  • Powerful Essays

    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.…

    • 1691 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta, GA, sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first day totaling $.45 cents a day average. After John Pemberton passed away in 1888 the company rights were acquired by a business name named Griggs Candler for $2,300 (The Coca Cola Company, 2011). Candler led the way for the innovative product to become a business. He began promoting the product on everyday products so that the logo was everywhere and the aggressive tactic worked. The demand grew so quickly that there three production facilities were up and operating within 7 years. By 1920 there were over 1,000 bottlers of the product and in the 40’s the president helped to lay the international groundwork for the company to begin doing business overseas and ensuring that a Coke was available to many for a small price.…

    • 1861 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    There are many different types of soft drink manufactures in the United States and throughout the world. The two most popular manufactures are Coca-Cola and PepsiCo. They are the two companies that are well known all over the world. These two companies have cornered the soft drink market with their products for many years.…

    • 1780 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Brad's Drink

    • 4094 Words
    • 17 Pages

    In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss (Bellis, 2012).…

    • 4094 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    On May of 1886, pharmacist Dr. John Pemberton had created a drinkable medicinal formula which he termed "Coca-Cola". Pemberton 's original Coca-Cola recipe called for coca leaves and kola nuts. After mixing his concoction with sparkling mineral water, Pemberton began to market the beverage as a fountain drink, and as an alternative to beer and ginger ale. In the next year pharmacist Dr. Asa Candler, bought the formula from Dr. Pemberton. Due to his penchant for aggressive marketing and advertising, Dr. Candler 's Coca-Cola business became quite successful, and Coca-Cola became one of America 's most popular fountain drinks. After 1905, coca leaves were no longer used as one of the main ingredients in Coca-Cola. In time, fructose syrup replaced the crystal sugar used in the soda, allowing for cheaper and faster manufacture of the syrup. The bottling industry also allowed for a wider distribution of the soda, further increasing its sales and its popularity. During 1960’s Coke launched Fanta, Sprite and Tab. Today, Coca-Cola products are consumed at a rate of more than one billion drinks per…

    • 1665 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Coke vs Pepsi

    • 3077 Words
    • 13 Pages

    In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton 's bookkeeper Frank Robinson (Anonymous, 2001).…

    • 3077 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Introduction: Coke and its catalogue of close to 400 brands, it was founded in 1886 by and Atlanta pharmacist John Pemberton and later trademarked in 1893. The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world 's best-known brand. The Coca-Cola Co markets four of the world 's top five soft drink brands, including diet Coke, Fanta and Sprite. Through the world 's largest distribution system, consumers in nearly 200 countries get to enjoy Coca-Cola products everyday. Once a nerve stimulant and headache remedy the Coca Cola Brand has grown to be a house hold name and commodity. There are many reasons Coca-Cola tops Interbrand 's 2010 Best Global Brands study, followed by IBM and Microsoft. Financial analyst: Ratio Type Coca Cola Inc: Key Ratios Company: Coca Cola Industry Average…

    • 1137 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Persuasive Paper

    • 1324 Words
    • 6 Pages

    John Pemberton invented Coca-Cola in 1886 while in Atlanta, Georgia. Coke’s initial use was as a patient medicine in hospitals and nurseries. John Pemberton mixed up a fragrant and caramel colored liquid which he later added carbonated water. He took is invention…

    • 1324 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Coca Cola Marketing

    • 1434 Words
    • 6 Pages

    The marketing position of Coca Cola throughout the world is the nr 1 leading company in the supplying, producing and marketing of soft drinks and syrups, and that is the reason why they enjoy 59% of the largest market share. If we look at the market potential in the world for a company dealing in soft drinks, we can see that there is a great…

    • 1434 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day.[3]…

    • 5648 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Coca Cola

    • 3726 Words
    • 15 Pages

    The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 brands. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities, our company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.…

    • 3726 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Mix - Coca Cola

    • 994 Words
    • 4 Pages

    Coca-Cola is the leading provider of soft drinks in the world. In 2010, it not only had the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola's ability to distinguish itself as a quality provider.…

    • 994 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Speech on Coca Cola

    • 359 Words
    • 2 Pages

    on It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. The product that has given the world its extremely well known taste was born in Atlanta, Georgia, on May 8, 1886. The first cola recipe, by John Stith Pemberton, was originally a cocawine called Pemberton's French Wine Cola. In 1886, when Atlanta passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. It is thought he was inspired by the remarkable success of European Angelo Mariani's cocawine, Vin Mariani. He carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced “excellent,” and placed on sale for five cents a glass as a soda fountain drink. Soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, and headache. A century later, the Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately, for Pemberton, he died in 1888 without realizing the success of the beverage he had created.…

    • 359 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca-Cola, the renowned beverage is a flagship product of The Coca-Cola Company. The company is not only a manufacturer but also a distributor and a marketer of many other non-alcoholic beverage concentrates and syrups. Coca-Cola was invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated it in The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries. Originally Pemberton only sold 9 glasses each day. The Coca-Cola Company now sells more than 1.6 billion cans each day.…

    • 1379 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Coca Cola Structure

    • 7082 Words
    • 29 Pages

    The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent.…

    • 7082 Words
    • 29 Pages
    Powerful Essays