Coca-Cola CSR

Mrs. Betsy Ching

The Coca-Cola Company

I

ERCBA211

Mrs. Betsy Ching

The Coca-Cola Company

ERCBA211

Contents

Executive Summary

II

Introduction

1

1. Stakeholders

2

2. Triple Bottom Line

4

2.1 Financial

4

2.2 Social

5

2.3 Environment

6

2.3.1 Energy Efficiency and Climate Protection

6

2.3.2 Sustainable Packaging

6

2.3.3 Recycling

7

3. Corporate Social Responsibility

8

3.1 Ethical CSR

8

3.2 Altruistic CSR

8

3.3 Strategic CSR

9

4. Company’s Success

11

Conclusion

13

References

14

Appendices

16

I

Mrs. Betsy Ching

The Coca-Cola Company

ERCBA211

Executive Summary

The Coca-Cola Company is the most well-known trademark in the beverages sector around the world. The company has always been committed in conducting their business ethically and responsibly. They have been successful in running their
Triple Bottom Line and Corporate Social Responsibility. These ideas are proven by the fact that the company is able to satisfy all the company’s stakeholders and make their experiences with Coca-Cola better.
Besides all of the things that have been mentioned above, they have also contributed in preserving and protecting the environment, and strengthening the communities as a whole. Not only that they care about the environment, they have also been long committed to enriching the workplaces for their employees.
These are some of the crucial factors that need to be done to ensure their sustainability as a company. In the financial aspect, The Coca-Cola Company could still improve on their performance due to their innovation on continuously introduces new products based on consumers’ demands.
This report portrayed the success that Coca-Cola Company has achieved over the years and is still soaring.

II

Mrs. Betsy Ching

The Coca-Cola Company

ERCBA211

Introduction

Coca-Cola is a US company established in 1886 by

References: Baker, M. (2004). Corporate Social Responsibility - What Does it Mean?. Available from: http://www.mallenbaker.net/csr/definition.php (Accessed on 19 June 2014) Coca-Cola. (2013). Sustainable Agricultural Guiding Principles. Available from: http://assets.coca-colacompany.com/3e/b9/a13dd0a04750b2226f5904e94c8f/coca-c ola-sustainable-agricultural-guiding-principles-april-2013-pdf.pdf (Accessed on 19 June 2014) Coca-Cola. (2013). GRI Report 12/13. Available from: http://assets.coca-colacompany.com/44/d4/e4eb8b6f4682804bdf6ba2ca89b8/2012-2 013-gri-report.pdf (Accessed on 20 June 2014) Coca-Cola Enterprises http://www.cokecce.com/corporate-responsibility-sustainability/energy-and-climate-c hange (Accessed on 18 June 2014) Coca-Cola Enterprises. (2014). Corporate Responsibility Report 2013 to 2014. t_2013_2014.pdf (Accessed on 17 June 2014) Coca-Cola Enterprises http://www.cokecce.com/system/file_resources/145/Recycling.pdf (Accessed on 15 June 2014) Coca-Cola Great Britain. (2009). Coca-Cola announces the carbon footprint of some of its best loved brands http://www.coca-colacompany.com/plantbottle-technology/ (Accessed on 18 June 2014) Jones, G. & Hill, C. (1988). ‘Transaction cost analysis for strategy-structure choice’, Strategic Management Journal Reuters. (2014). Coca-Cola Enterprises Inc. Available from: http://www.reuters.com/finance/stocks/financialHighlights?symbol=CCE (Accessed on16 June 2014) Robinson, S ce-vans-to-hybrid-vehicles (Accessed on 15 June 2014) Slaper, T The Carbon Trust. 2014. Overview. Available from: http://www.carbontrust.com/about-us (Accessed on 16 June 2014) (2014). http://www.worldofcoca-cola.com/coca-cola-facts/coca-cola-history/ (Accessed on 18 June 2014) Reuter (2014) Financial Reports - Coca-Cola 16