coca cola data analysis
Table of Content
Page No.
Executive Summary
1 Introduction & Definition
2 Global Business and Marketing Strategies
2.1
2
2-4
SWOT Analysis
3 Meeting the Market Requirements
3.1
Product
3.2
Distriburion
3.3
Price
3.4
Promotion
4 Nature of Strategy and Analysis
4.1
Pricing Strategy
4.2
Penetration Strategy
5 Marketing Decisions
5.1
Demographic Forces
5.2
Societal Forces
5.3
Political Forces
5.4
Economic Forces
5.5
Physical Forces
6 Solutions
4-5
6-8
8-10
10
Conclusion
11
List of References
12
1. Introduction & Definition
The Coca-Cola Company is one of the biggest producers, vendors and suppliers of nonalcoholic beverage and syrups around the world. It’s headquarter is found in Atlanta, capital of the state
Georgia in America. It is one of the leading companies of United State and is widely recognized for its flagship product, “Coca-Cola”.
Coca-Cola is now internationally renowned soft drinks company with ambitious plans to upgrade the brand. It owns the majority of soft drinks available in coolers and vending machines in the western world. Though Coca-Cola is the main brand of this company but there are other sub brands named Fanta, Sprite, Dr Pepper, Oasis and PowerAde. One can easily know all about their affiliated brands just by visiting their corporate website.
2. Global Business and Marketing Strategies
Annual report of the year 2005 highlights that company markets its beverage products in more than 312 countries or territories around the world. Today, international presence of Coca-Cola is phenomenal for its logo, colors and advertising standards throughout the world.
SWOT Analysis
Strengths:
Market groundbreaker in soft drinks.
Coca-Cola has massive global demand. There is large scale of operations. Advertisement with attractive images is taken deeply in the heart of peoples. This kind of tremendously
identifiable
Page No.
Executive Summary
1 Introduction & Definition
2 Global Business and Marketing Strategies
2.1
2
2-4
SWOT Analysis
3 Meeting the Market Requirements
3.1
Product
3.2
Distriburion
3.3
Price
3.4
Promotion
4 Nature of Strategy and Analysis
4.1
Pricing Strategy
4.2
Penetration Strategy
5 Marketing Decisions
5.1
Demographic Forces
5.2
Societal Forces
5.3
Political Forces
5.4
Economic Forces
5.5
Physical Forces
6 Solutions
4-5
6-8
8-10
10
Conclusion
11
List of References
12
1. Introduction & Definition
The Coca-Cola Company is one of the biggest producers, vendors and suppliers of nonalcoholic beverage and syrups around the world. It’s headquarter is found in Atlanta, capital of the state
Georgia in America. It is one of the leading companies of United State and is widely recognized for its flagship product, “Coca-Cola”.
Coca-Cola is now internationally renowned soft drinks company with ambitious plans to upgrade the brand. It owns the majority of soft drinks available in coolers and vending machines in the western world. Though Coca-Cola is the main brand of this company but there are other sub brands named Fanta, Sprite, Dr Pepper, Oasis and PowerAde. One can easily know all about their affiliated brands just by visiting their corporate website.
2. Global Business and Marketing Strategies
Annual report of the year 2005 highlights that company markets its beverage products in more than 312 countries or territories around the world. Today, international presence of Coca-Cola is phenomenal for its logo, colors and advertising standards throughout the world.
SWOT Analysis
Strengths:
Market groundbreaker in soft drinks.
Coca-Cola has massive global demand. There is large scale of operations. Advertisement with attractive images is taken deeply in the heart of peoples. This kind of tremendously
identifiable
References: 3. David A. Aaker, (2004), Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Chapter 1,PP 13-33 4. Jean-Pierre Jeannet, Hubert D. Hennessey, (2001), ‘Global marketing strategies’, by Houghton Mifflin, Business & Economics PP 325-340 5. Jean-Pierre Jeannet and H. David Hennessey, (2004) ‘Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set PP 79-92. 6. Isobel Doole, Robin Lowe (2008) ‘International marketing strategy: analysis, development and implementation, 5th Edition’, Part 2 PP 231-263. 7. Warren J. Keegan, Mark C. Green, (2002). ‘Global marketing management PP 403-410. 8. Charles L. Hubbard, N. Carroll Mohn & John C. Reld (1979) ‘The Backcast: A sales Performance Evaluation Tool at Coca- Cola’, Col.9, No.4, August 1979.