Coca Cola Distribution Network
A Project Report
On
DISTRIBUTION NETWORK
OF
Submitted to:
Ms. Reenu Kalani
Submitted by:
Owais Shafi Wani
Roll No. 08-AEMU-MBA-023
ACKNOWLEDGMENT
I would hereby like to thank my project guide, Ms. Reenu Kalani (Faculty-Marketing), for giving her valuable guidance and assistance during the course of this study. Her inputs were of great help with respect to the selection of the topics and also for the preparation of the project report on the same.
Here I would also to mention that I have made my sincere efforts to present the project scenario and the progress made on it so far. Thus, any deficiency in this project may kindly be excuse.
Owais Shafi Wani
CERTIFICATE
This is to certify that the project titled “DISTRIBUTION NETWORK OF COCA-COLA” Submitted by: Owais Shafi Wani for the award of degree of MBA in Marketing is a record of research work carried by him. He worked under my guidance and has fulfilled the requirements for the submission of his project report, which to my knowledge has reached the requisite standards.
Ms. Reenu Kalani
(Lect.)
Ansal Institute of Technology
(Gurgaon)
TABLE OF CONTENTS
Chapter One: Introduction Page No
1.1 Background and History of the Coca Cola System 6
1.1.1 Coca Cola in India 11
1.1.2 Present profile of Coca Cola and its future plans in India 12
1.1.3 Past History of Associated Beverages Pvt. Ltd. 15
1.1.4 Present Profile and Future Plans of Associated Beverages Pvt. Ltd. 17
1.1.5 The 3 A’s Strategy 19
1.1.6 The Manufacturing Process of Coca Cola Brands 20
Chapter Two: Objective Of the Project
2.1 Need of the Project and its Significance 22
2.2 Scope of the Project - Extent and Limitations 25
Chapter Three: Research Methodology
3.1 Research Design 26
3.2 Data Collection Sources 27
3.3 Data Collection Methods and Instruments 28
3.4 Sampling Plan 30
3.5 Fieldwork Plan 32
Chapter Four: Findings and Analysis
On
DISTRIBUTION NETWORK
OF
Submitted to:
Ms. Reenu Kalani
Submitted by:
Owais Shafi Wani
Roll No. 08-AEMU-MBA-023
ACKNOWLEDGMENT
I would hereby like to thank my project guide, Ms. Reenu Kalani (Faculty-Marketing), for giving her valuable guidance and assistance during the course of this study. Her inputs were of great help with respect to the selection of the topics and also for the preparation of the project report on the same.
Here I would also to mention that I have made my sincere efforts to present the project scenario and the progress made on it so far. Thus, any deficiency in this project may kindly be excuse.
Owais Shafi Wani
CERTIFICATE
This is to certify that the project titled “DISTRIBUTION NETWORK OF COCA-COLA” Submitted by: Owais Shafi Wani for the award of degree of MBA in Marketing is a record of research work carried by him. He worked under my guidance and has fulfilled the requirements for the submission of his project report, which to my knowledge has reached the requisite standards.
Ms. Reenu Kalani
(Lect.)
Ansal Institute of Technology
(Gurgaon)
TABLE OF CONTENTS
Chapter One: Introduction Page No
1.1 Background and History of the Coca Cola System 6
1.1.1 Coca Cola in India 11
1.1.2 Present profile of Coca Cola and its future plans in India 12
1.1.3 Past History of Associated Beverages Pvt. Ltd. 15
1.1.4 Present Profile and Future Plans of Associated Beverages Pvt. Ltd. 17
1.1.5 The 3 A’s Strategy 19
1.1.6 The Manufacturing Process of Coca Cola Brands 20
Chapter Two: Objective Of the Project
2.1 Need of the Project and its Significance 22
2.2 Scope of the Project - Extent and Limitations 25
Chapter Three: Research Methodology
3.1 Research Design 26
3.2 Data Collection Sources 27
3.3 Data Collection Methods and Instruments 28
3.4 Sampling Plan 30
3.5 Fieldwork Plan 32
Chapter Four: Findings and Analysis
Bibliography: Coca Cola returned to India on the 24th October, 1993 after 16 years of absence. The city of Agra, the home of the Taj Mahal and for many the most enduring image of India, was chosen as the symbolic location for the relaunch.