Coca Cola Ethics Case
Question 1 & 2 were answered.
The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis
The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis
Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
Corporate reputation can be taken as complete inference that its stakeholders carry of an organization. These include both external stakeholders as well as internal ones. This has become a matter of focus for many big organizations as the reputation bring many reimbursements in terms of organization performance. The organization reputation may not be alike to all stake holders and it depends on the way the stakeholders receive familiarity once in touch with the organization. This may rise from direct experience with organization or through some other medium like news channels or talk with friends. Harrison ( n d) states that Stakeholders’ outlook for a company and their associations and interactions with the per se organization and thus the reputation may be impacted by relationship management actions some of which are outlined below pertaining to the Coca Cola case
Customers:
Direct Impact: Many consumers got ill effects related to health while consuming the product in 1999 in Luxemburg and Netherlands. The coke further took a step back and did not want to come in limelight to discuss the issue openly. The response time was too high for consumers to accept. France was also affected similarly. The contaminated products were also shipped to Poland. This direct impact which reduced reputation of Coca Cola in these countries also brought the sale down.
Employees:
The African American employees felt that the organization shows bias during performance assessments and related pay rises and
The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis
The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis
Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
Corporate reputation can be taken as complete inference that its stakeholders carry of an organization. These include both external stakeholders as well as internal ones. This has become a matter of focus for many big organizations as the reputation bring many reimbursements in terms of organization performance. The organization reputation may not be alike to all stake holders and it depends on the way the stakeholders receive familiarity once in touch with the organization. This may rise from direct experience with organization or through some other medium like news channels or talk with friends. Harrison ( n d) states that Stakeholders’ outlook for a company and their associations and interactions with the per se organization and thus the reputation may be impacted by relationship management actions some of which are outlined below pertaining to the Coca Cola case
Customers:
Direct Impact: Many consumers got ill effects related to health while consuming the product in 1999 in Luxemburg and Netherlands. The coke further took a step back and did not want to come in limelight to discuss the issue openly. The response time was too high for consumers to accept. France was also affected similarly. The contaminated products were also shipped to Poland. This direct impact which reduced reputation of Coca Cola in these countries also brought the sale down.
Employees:
The African American employees felt that the organization shows bias during performance assessments and related pay rises and
References: Murray J (2004) corporate social responsibility: an overview of principles and practices, Policy Integration Department, World Commission on the Social Dimension of Globalization International Labour Office, Geneva, ISBN 92-2-116022-X, http://www.ilo.org/legacy/english/integration/download/publicat/4_3_219_wcsdg-wp-34.pdf Featured Article: Corporate Social Responsibility ( n d) The institute of Internal Auditors http://www.theiia.org/guidance/additional-resources/corporate-social-responsibility/ Mylonopoulos N. (2004) Social and economic transformation in the digital era, Idea Group Inc (IGI), ISBN 1-59140-158-5(h/c) http://books.google.co.in/books?id=MgqknJDOmLMC&printsec=frontcover#v=onepage&q&f=false Featuired Article Harrison K ( n d )Why a good corporate reputation is important to your organization http://www.cuttingedgepr.com/articles/corprep_important.asp O. C. Ferrell O C, Fraedrich J, Ferrell F(2009)Business Ethics: Ethical Decision Making and Cases, Cengage Learning, 7th Edition http://books.google.co.in/books?id=GiQMr5w1N_kC&printsec=frontcover#v=onepage&q&f=false