Coca Cola Final
Coca Cola
Marketing Analysis Report
Market Segmentation
Apparently, marketing takes over the biggest portion out of all in any organization. What determine the value of a brand ~ what make an organization wealthy ~ what set a certain position and plans and predicts its future in the market are timely analyzed and rightly given marketing decisions. Market Segmentation is one of core marketing tools for marketing strategy. In this report, we aim to deliver the analysis of The Coca Cola Company’s marketing strategy, its current state in the marketplace, and strategic suggestions for future improvement. As a multinational company, coca cola is to consider every aspect of segmentation including demographic, geographic, behavioral, price and others. It is company’s interest as well as its responsibility to meet every potential customer’s requisite (Polonsky, 1994). This report takes in-depth approach to this strategies and suggest new or improvement to existing strategies.
Background
The Coca-Cola Company is the world’s largest beverage company. It owns and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages by also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Its flagship products include well-known brands such as Coca-Cola, Diet Coke, Fanta and Sprite. Established in 1886, the multinational corporation now has distribution channels in more than 200 countries worldwide. With huge network of company’s distribution channels, bottling and retailing, it is the world’s largest beverage distribution system. 1.9 billion out of 57 billion beverages served worldwide is either directly owned or licensed by Coca-Cola (Muhtar, 2014)
Critical Analysis
Let’s take look at the geographic segmentation of The Coca-Cola Company. Currently The Coca-Cola Company provides only 3.33% of beverages served worldwide. That means there is huge potential market
Marketing Analysis Report
Market Segmentation
Apparently, marketing takes over the biggest portion out of all in any organization. What determine the value of a brand ~ what make an organization wealthy ~ what set a certain position and plans and predicts its future in the market are timely analyzed and rightly given marketing decisions. Market Segmentation is one of core marketing tools for marketing strategy. In this report, we aim to deliver the analysis of The Coca Cola Company’s marketing strategy, its current state in the marketplace, and strategic suggestions for future improvement. As a multinational company, coca cola is to consider every aspect of segmentation including demographic, geographic, behavioral, price and others. It is company’s interest as well as its responsibility to meet every potential customer’s requisite (Polonsky, 1994). This report takes in-depth approach to this strategies and suggest new or improvement to existing strategies.
Background
The Coca-Cola Company is the world’s largest beverage company. It owns and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages by also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Its flagship products include well-known brands such as Coca-Cola, Diet Coke, Fanta and Sprite. Established in 1886, the multinational corporation now has distribution channels in more than 200 countries worldwide. With huge network of company’s distribution channels, bottling and retailing, it is the world’s largest beverage distribution system. 1.9 billion out of 57 billion beverages served worldwide is either directly owned or licensed by Coca-Cola (Muhtar, 2014)
Critical Analysis
Let’s take look at the geographic segmentation of The Coca-Cola Company. Currently The Coca-Cola Company provides only 3.33% of beverages served worldwide. That means there is huge potential market
References: Muhtar. K, 2014. The Coca-Cola Company Annual Report 2013. Available on http://assets.coca-colacompany.com/d0/c1/7afc6e6949c8adf1168a3328b2ad/2013-annual-report-on-form-10-k.pdf South China Morning Post (Hong Kong), 2007 O’Neill, M., Getz, D., &Carlsen, J. (1999). Evaluation of service quality at events: the 1998 Coca-Cola Masters surfing event at Margaret River, Western Australia. Managing Service Quality, 9(3), 158-166 Allen, F Benjamin, L. T., Rogers, A. M., & Rosenbaum, A. (1991). Coca‐Cola, caffeine, and mental deficiency: Harry Hollingworth and the Chattanooga trial of 1911.Journal of the History of the Behavioral Sciences, 27(1), 42-55. Chicago Ginsberg, J Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: a financial approach. Marketing science, 12(1), 28-52.