Coca Cola History
Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings
John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special.
Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.
1888-1891, Asa Griggs Candler, Atlanta businessman, secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand. * 1893 – 1904: Beyond Atlanta
Asa G. Candler transformed Coca-Cola from an invention into a business with successfully aggressive promotion. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles.
In 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage – a new way to enjoy syrup. * 1905 – 1918: A Unique design
The Company decided to create a distinctive bottle shape to assure people of getting a real Coca-Cola. In 1916, The Root Glass Company of Terre Haute began manufacturing the famous contour bottle which remains the signature shape of Coca-Cola today. This original design shows the fact that, even in the dark, you could identify the genuine article. * 1919 – 1940: The Woodruff Legacy
In 1923, Robert Woodruff purchased the Company from Asa Candler and became the Company president. Woodruff led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time at the 1928 Amsterdam Olympics.
Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for
John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special.
Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.
1888-1891, Asa Griggs Candler, Atlanta businessman, secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand. * 1893 – 1904: Beyond Atlanta
Asa G. Candler transformed Coca-Cola from an invention into a business with successfully aggressive promotion. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles.
In 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage – a new way to enjoy syrup. * 1905 – 1918: A Unique design
The Company decided to create a distinctive bottle shape to assure people of getting a real Coca-Cola. In 1916, The Root Glass Company of Terre Haute began manufacturing the famous contour bottle which remains the signature shape of Coca-Cola today. This original design shows the fact that, even in the dark, you could identify the genuine article. * 1919 – 1940: The Woodruff Legacy
In 1923, Robert Woodruff purchased the Company from Asa Candler and became the Company president. Woodruff led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time at the 1928 Amsterdam Olympics.
Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for