Coca Cola India Mba Report
SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH
(Approved by AICTE)
Plot No.7,Phase-II Institutional Area, Behind The Grand Hotel,Vasant Kunj,New Delhi
Tel: 32569295, 26124088, 26124088; Fax: 26124092;
E-mail: administration@srisim.org; Website: www.srisim.org
PROJECT ON
TO STUDY PROMOTIONAL STRATEGIES OF COCA COLA PRODUCTS
SUBMITTED BY
AMRITESH PATHAK
ROLL NO. 20080246
SECTION – B
PGDM (2008-2010)
ACKNOWLEDGEMENT
Every endeavor undertaken to accomplish challenging goals, can only be successful under the experienced and encouraging guidance. Therefore it has been my privilege to get the benefit from many quarters.
My heartfelt thanks to Swami ( Dr. ) Parthasarthy (Chairman), for giving me a golden opportunity for doing the dissertation work as per the specialization area. I express my sincere gratitude to our Director sir, Prof. Dr T.S. Sindhwani for his valuable suggestions and ideas. I also thank Prof. Vidya Iyer and Prof. Bikram Dutta for being supportive at all time during my dissertation work. I would also like to extend my thanks to Prof. Rajiv Tiwari ( Faculty Marketing) who always helped in the true sense to solve my queries and always guided me at each step during the dissertation period for the successful completion of my project.
My appreciation run deep to all those who have helped me directly and indirectly in successful completion of the dissertation.
TABLE OF CONTENTS 1. OBJECTIVE
2. EXECUTIVE SUMMARY
3. COMPANY PROFILE
4. BRANDS
5. COPETATIVE AREA
6. PROMOTION MIX
7. SALE AND PROMOTION STRATEGY OF THE COMPANY
8. CSR
9. SWOT ANALYSIS
10. RESEARCH METHODOLOGY
11. KEY SUCCESSOF THE COMPANY
12. RECOMMENDATIONS
13. CONCLUSIONS
14. BIBLIOGRAPHY
(Approved by AICTE)
Plot No.7,Phase-II Institutional Area, Behind The Grand Hotel,Vasant Kunj,New Delhi
Tel: 32569295, 26124088, 26124088; Fax: 26124092;
E-mail: administration@srisim.org; Website: www.srisim.org
PROJECT ON
TO STUDY PROMOTIONAL STRATEGIES OF COCA COLA PRODUCTS
SUBMITTED BY
AMRITESH PATHAK
ROLL NO. 20080246
SECTION – B
PGDM (2008-2010)
ACKNOWLEDGEMENT
Every endeavor undertaken to accomplish challenging goals, can only be successful under the experienced and encouraging guidance. Therefore it has been my privilege to get the benefit from many quarters.
My heartfelt thanks to Swami ( Dr. ) Parthasarthy (Chairman), for giving me a golden opportunity for doing the dissertation work as per the specialization area. I express my sincere gratitude to our Director sir, Prof. Dr T.S. Sindhwani for his valuable suggestions and ideas. I also thank Prof. Vidya Iyer and Prof. Bikram Dutta for being supportive at all time during my dissertation work. I would also like to extend my thanks to Prof. Rajiv Tiwari ( Faculty Marketing) who always helped in the true sense to solve my queries and always guided me at each step during the dissertation period for the successful completion of my project.
My appreciation run deep to all those who have helped me directly and indirectly in successful completion of the dissertation.
TABLE OF CONTENTS 1. OBJECTIVE
2. EXECUTIVE SUMMARY
3. COMPANY PROFILE
4. BRANDS
5. COPETATIVE AREA
6. PROMOTION MIX
7. SALE AND PROMOTION STRATEGY OF THE COMPANY
8. CSR
9. SWOT ANALYSIS
10. RESEARCH METHODOLOGY
11. KEY SUCCESSOF THE COMPANY
12. RECOMMENDATIONS
13. CONCLUSIONS
14. BIBLIOGRAPHY