Coca-cola Life
1.0 Part 1 Evaluation
Coca-cola Company is one of the world largest soda companies which recently launch Coca-Cola Life, with a low calorie drink in Argentina. This new Coke Life or Green Coke has contained around 100 calories per 20 ounces, 250 calories compared with regular Coke. Its product unique selling proposition (USP) is sweetened with combination of sugar and the naturally occurring, no-calorie sweetener stevia and plant bottle. It position them self between Diet Coke and the brand’s classic variety. Green coke are generated which targeting on health (obesity) conscious niche market. (Green Coke launched in Argentina with natural sweetener and eco bottle, 2013) Coca-Cola’s decisions has been swayed by market demand and if consumers stay educated, critical and vocal, they have the purchasing power to demand more environmentally friendly products such as Green Coke.
According to Coca-cola stated in Argentinean website, “With adding stevia for Green Coke, it is successfully providing more delicious taste with a proposed low in calories for consumers.” Besides, Stevia is extracted from plants native to South America. Thus, the main reasons that Green Coke first launch in Argentina is due westernized market that is also familiar with stevia because of its long-time use in some form or another on the continent. (Coca-Cola Increases Investment in Stevia with Launch of Coke Life in Argentina, 2013) Also, Coca-Cola has experience uses stevia in other soft drinks, such as US versions of Sprite and Fanta called Select that have just 70 calories versus the regular 140 and 160.
Furthermore, Coke Life is packaged by the company’s award-winning Plant Bottle. It is made with 30% plant material, fully recyclable with feature a green label. It is effectively reducing dependency on fossil fuels – and combined with up to 25% recycled plastic. Coca-Cola continuous to find a sustainable plant material that does not harm ecology and the people from the region. Brazilian
Coca-cola Company is one of the world largest soda companies which recently launch Coca-Cola Life, with a low calorie drink in Argentina. This new Coke Life or Green Coke has contained around 100 calories per 20 ounces, 250 calories compared with regular Coke. Its product unique selling proposition (USP) is sweetened with combination of sugar and the naturally occurring, no-calorie sweetener stevia and plant bottle. It position them self between Diet Coke and the brand’s classic variety. Green coke are generated which targeting on health (obesity) conscious niche market. (Green Coke launched in Argentina with natural sweetener and eco bottle, 2013) Coca-Cola’s decisions has been swayed by market demand and if consumers stay educated, critical and vocal, they have the purchasing power to demand more environmentally friendly products such as Green Coke.
According to Coca-cola stated in Argentinean website, “With adding stevia for Green Coke, it is successfully providing more delicious taste with a proposed low in calories for consumers.” Besides, Stevia is extracted from plants native to South America. Thus, the main reasons that Green Coke first launch in Argentina is due westernized market that is also familiar with stevia because of its long-time use in some form or another on the continent. (Coca-Cola Increases Investment in Stevia with Launch of Coke Life in Argentina, 2013) Also, Coca-Cola has experience uses stevia in other soft drinks, such as US versions of Sprite and Fanta called Select that have just 70 calories versus the regular 140 and 160.
Furthermore, Coke Life is packaged by the company’s award-winning Plant Bottle. It is made with 30% plant material, fully recyclable with feature a green label. It is effectively reducing dependency on fossil fuels – and combined with up to 25% recycled plastic. Coca-Cola continuous to find a sustainable plant material that does not harm ecology and the people from the region. Brazilian