Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent. Coca-Cola produces a portfolio of products. Apart from the famous Coke brand, the company produces over 613 beverages ranging from carbonated drinks to non carbonated drinks, sport drinks to water. Coca cola’s main products are; Coke, Fanta, Krest, Minute Maid, Schweppes, PowerAde, Sprite, Stoney and Dasani. These are some of the products offered by Coca cola aimed at different markets geographically and different segments of the market. Sparkling drinks accounted for 68% of Coca-Cola sales in 2011 while still and water beverages accounted for 28% of the sales volumes. The company has over 30 water brands aimed at generating value through the on the go immediate consumption occasion. The company distributes its products through bottlers who operate under franchises although recently Coca Cola has bought some of major bottlers (Coca Cola, 2013).…
Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).…
Founded in 1886, John Pemberton invented the first prototype of soda. Over a century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. The company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages concentrates and syrups. The company’s corporate headquarters are in Atlanta, Georgia. Led by Coca-Cola the company’s portfolio features 15 billion dollar brands which include; Diet Coke, Fanta, Sprite, Coke Zero, Vitamin Water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they rank number one in sparkling beverages. The company has consumers in more than 200 countries who consume their beverages at a rate of 1.8 billion servings a day. The company is focused on supporting active and healthy living so has diversified their products to include healthier choices. They launched more than 100 low and no-colaroie products in 2011 and offer more than 800 low and no-calorie products. The company was one of the four founding companies to establish the Global Business Initiative on Human rights as a means of scaling up respect for human rights across business systems and supply chains.…
This year marks the 125th anniversary of my beverage of choice - Coca-Cola. Coca-Cola was created in Atlanta, Georgia, by pharmacist Dr. John Pemberton on May 8th, 1886 and in its first year only 9 glasses of the beverage were sold. Today, the Coca-Cola company sells 1.7 billion beverage servings per day on average, and its product portfolio has expanded to offer more than 3,500 beverage choices to consumers. One hundred and twenty-five years later, Coca-Cola is sold in more than two hundred countries worldwide – but that just scratches the surface of what the company is about. In addition to being the world’s number one beverage producer, Coca-Cola is leading the charge, around the world in sustainability; especially in the areas of waste reduction, renewable forms of energy and water conservation.…
The Coca-Cola Company has offered consumers “delicious and refreshing” (The Coca-Cola Company, 2014) beverages for over 100 years, beginning at a soda fountain in 1886 located in Atlanta, Georgia (The Coca-Cola Company, 2014). Coca-Cola has since grown to over 100 brands, $48 billion dollars in net operating revenues, and $9 billion dollars in net income as of 2012 (The Coca-Cola Company, 2014). Their beverages are available in more than 200 countries around the globe and North American accounts for 21% of their unit case volume world-wide (The Coca-Cola Company, 2014).…
Coca-Cola has strived and accomplished sustainability as being one the most successful leaders of the beverage industry today. Created centuries ago in 1886 by Atlanta pharmacist John Pemberton, Coca-Cola was sampled by customers who all agreed that this drink was something special (heritage.coca-cola.com). According to the coca-cola company.com, Coca-Cola has over 500 beverage brands-including four of the world's top-five sparkling brands. However, because of various factors, Coca-Cola searched for alternatives centered on non-carbonated beverages.…
Coca Cola Company has been established since 1886 in USA. The company is one of the world biggest nonalcoholic sparkling beverage manufacturers. They own 4 of the world’s top5 nonalcoholic sparkling beverage. Over 12 decades, Coca Cola has expanded their company worldwide until nowadays the company reaches the total no. of 71,000 associations in 200 countries with more than 2,600 products on their portfolio. ear 2002, Thai Namthip re-launched its diet coke again in the market but has changed the name to be “Coke Light” as the company faced a problem from some of male teenager consumers would like to try this Diet coke but they refused to do so as they were afraid of the word “diet” as there perception for the word “diet” is only for women. But Coke light was not so successful as its taste is lighter than coke classic therefore it can’t satisfy consumers who would like to drink low calories cola flavor but the similar taste to coke classic therefore coke light has a market share only with a consumer who prefer a lighter taste than a classic coke with 0% calories .…
After visiting the website of Coca-Cola, we’ve found out that Coca-cola has seven different product lines which are: waters, teas, sports drinks, soft drinks, juices, juice drinks, energy drinks, and coffees. The different types of water range from different brands of plain bottled water to flavored and vitamin waters. The variety of teas include green tea, different flavors of herbal teas including caffeinated, decaf, sweet instant and ready to drink teas. Sport drinks are to help replace fluids and electrolytes lost during physical activity. Soft drinks include carbonated non-alcoholic beverages, but are divided into regular, low–calorie, no-calorie, caffeinated and caffeine –free drinks. Juices and juice drinks are divided into 100% fruit juice, and other fruity drinks made with a small percentage of actual juice to no actual fruit juice. Energy drinks have a blend of different herbal ingredients to aid alertness along with caffeine or taurine. Coffees are coffee based drinks, presumably caffeinated, decaf, and sugar free. Coca-Cola Company has developed and acquired products designed to meet the desires of multiple consumers.…
Coca Cola is a premium brand as they are known worldwide and people wouldn’t hesitate to buy their products.…
1. Coca Cola can start using healthy sweeteners like Stevia, Agava juice or honey. There is a growing trend of getting closer to nature all around the world. This is in accordance with lifestyle strategy: “Cola is good for you and makes you feel better”. This would make people realize that company cares about their health and way of living.…
was 44.13 billion US dollars, and in 2010 Coca Cola ranked in the list of the top 10 most powerful brands in the world (Millward Brown 's BrandZ index, 2010). The survey was based on the Financial Strength of the brands, which I also plan to elaborate on this research. Coca-Cola owns or license and market with more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Along with Coca-Cola; which is recognized as the world’s most valuable brand, it owns and markets’ four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries.…
The Coca-Cola Company is not just an average beverage company. The Company owns/licenses and markets in excess of 500 nonalcoholic beverage products, mostly sparkling beverages but also a assortment of still beverages, for instance; “waters, boosted waters (for example, Oasis, Powerade and Vitamin Water), juices and juice drinks (for example, Minute Maid and Five Alive), ready-to-drink teas and coffees, and energy and sports drinks” (Coca Cola History, 2013, para. 5). Coca Cola most popular nonalcoholic sparkling beverage brands are Coca-Cola, Diet Coke, Sprite, Fanta, Dr. Pepper and Schweppes which they market worldwide. Coca Cola Company has a market capitalization of “$177.48 billion and is the largest company in the Food and Beverage sector” (Coca Cola Company, 2013, para.1).…
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries.It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.…
The Coco-Cola Company started selling beverage products back in 1886 in the United States, the company now sells primarily sparkling beverages, but also sells a variety of other beverages such as waters, juices, teas and sports drinks. The Coca-Cola Company now owns more than 500 nonalcoholic beverages and sells products bearing the company’s trademark in more than 200 countries. Incorporated in 1919, the Coca-Cola Company has become “the world’s largest beverage company.” as stated on the 2013 Annual Report.…
The global beverage industry consists of the total revenues generated through the sale of soft drinks, beers, ciders, flavored alcoholic beverages (FABS), spirits and wines. For the purpose of this report we are concentrating only on the soft drinks sectors as that is where coca cola deals in. The global beverages industry had total revenues of $1749.4 billion in 2010, representing a CAGR of 1.9% for 5 year period of 2006-2010. The industry forecast is that the industry will decelerate and will have an anticipated CAGR of 1.8% for five year period of 2010-2015.…