Coca-Cola Management Project
Introduction
• Company Introduction
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups and one of the most highly recognized soft drink brands in the world.(1) The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John S. Pemberton in Columbus, Georgia. (2)
The Coca-Cola formula and brand was bought in 1889 by Asa Candler (co-founder of Coca-Cola) who incorporated The Coca-Cola Company in 1892. (3)
Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.[4]
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.
The Coca-Cola Company is headquartered in Atlanta, Georgia, United States. Its stock is listed on the NYSE (New York Stock Exchange) and is part of DJIA (Dow Jones Industrial Average: a stock market index), S&P 500 Index (a free-float capitalization-weighted index), the Russell 1000 Index (a stock market index) and the Russell 1000 Growth Stock Index.
Its current chairman and chief executive is Muhtar Kent (a Turkish-American business executive).
• Company’s Vision, Mission and Goals
Mission
Company’s mission in their own words: (5)
“Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness.
To create value and make a difference.”
Vision
In their own words: (6)
“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to
• Company Introduction
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups and one of the most highly recognized soft drink brands in the world.(1) The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John S. Pemberton in Columbus, Georgia. (2)
The Coca-Cola formula and brand was bought in 1889 by Asa Candler (co-founder of Coca-Cola) who incorporated The Coca-Cola Company in 1892. (3)
Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.[4]
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.
The Coca-Cola Company is headquartered in Atlanta, Georgia, United States. Its stock is listed on the NYSE (New York Stock Exchange) and is part of DJIA (Dow Jones Industrial Average: a stock market index), S&P 500 Index (a free-float capitalization-weighted index), the Russell 1000 Index (a stock market index) and the Russell 1000 Growth Stock Index.
Its current chairman and chief executive is Muhtar Kent (a Turkish-American business executive).
• Company’s Vision, Mission and Goals
Mission
Company’s mission in their own words: (5)
“Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness.
To create value and make a difference.”
Vision
In their own words: (6)
“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to
References: 1. http://www.whoinventedit.net/who-invented-coca-cola.html 2. http://www.whoinventedit.net/who-invented-coca-cola.html 3. http://www.whoinventedit.net/who-invented-coca-cola.html 4. X 5. http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html 6. http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html 7. http://www.thecoca-colacompany.com/citizenship/goals.html 8. http://www.thecoca-colacompany.com/citizenship/millennium_development_goals.html