Coca-Cola Marketing
Product: Coca-Cola
Business Name: The Coca-Cola Company
Tagline: “Enjoy Coca-Cola” (2012)
Table of Contents:
Executive Summary
I. External Environment Analysis
-Definition of Industry
-Macroenvironment
* Demographic * Economic * Natural/Ecological * Technological * Political * Cultural/Sociological
-Threats and Opportunities
II. Analysis of Internal Environment
-Overview of company
-Microenvironment
* Suppliers * Marketing Intermediaries * Competitors * Publics * Customers * Value Chain Analysis
-Strengths and Weaknesses
Executive Summary
This Project outlines the history and current scenario of the Coca-Cola Company globally and locally and this project will also look at the company on all aspects from their business functions, organisational structures to the company's objectives. It tells a brief introduction about the Coca-Cola Company and a detailed view about the product. The Coca-Cola Company sold their products in more than 200 countries, which include more than 400 brands. This makes this company the largest, leading company for non-alcoholic beverages in the world. The Coca-Cola Company contributes to around fifty-two billion servings of beverages every day worldwide and it will continue to rise in the followings years due to the booming in the non-alcoholic beverage business.
I. External Environment Analysis
Definition of Industry
The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different
Business Name: The Coca-Cola Company
Tagline: “Enjoy Coca-Cola” (2012)
Table of Contents:
Executive Summary
I. External Environment Analysis
-Definition of Industry
-Macroenvironment
* Demographic * Economic * Natural/Ecological * Technological * Political * Cultural/Sociological
-Threats and Opportunities
II. Analysis of Internal Environment
-Overview of company
-Microenvironment
* Suppliers * Marketing Intermediaries * Competitors * Publics * Customers * Value Chain Analysis
-Strengths and Weaknesses
Executive Summary
This Project outlines the history and current scenario of the Coca-Cola Company globally and locally and this project will also look at the company on all aspects from their business functions, organisational structures to the company's objectives. It tells a brief introduction about the Coca-Cola Company and a detailed view about the product. The Coca-Cola Company sold their products in more than 200 countries, which include more than 400 brands. This makes this company the largest, leading company for non-alcoholic beverages in the world. The Coca-Cola Company contributes to around fifty-two billion servings of beverages every day worldwide and it will continue to rise in the followings years due to the booming in the non-alcoholic beverage business.
I. External Environment Analysis
Definition of Industry
The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different