Coca Cola Marketing Plan
Live Positively: COCA-COLA COMPANY MARKETING PLAN
Coca-Cola Company Marketing Plan
Bellevue University
Marketing Essentials
BUSC335-308H
Table of Contents
Page
3 Executive Summary
4-5 Mission Statement
6 Demographic Information
7 Target Market
8-9 Current Marketing Efforts
10- Competition
11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies
16-17 Target Market
18 References
Coca-Cola Company Marketing Plan
Executive Summary
The Coca-Cola Company is the world 's largest beverage company. Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola owns and markets four of the world 's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
Coca-Cola makes branded beverage products available to consumers throughout the world through Coca-Cola’s network of Company-owned or controlled bottling and distribution operations as well as independently owned bottling partners, distributors, wholesalers and retailers — the world 's largest beverage distribution system. Of the approximately 56 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to Coca-Cola account for more than 1.7 billion.
Coca-Cola’s success depends on its ability to connect with consumers by providing them with a wide variety of options to meet their desires, needs and lifestyle choices. Coca-Cola’s success further depends on the ability of its employees to execute effectively, every day.
Coca-Cola’s goal is to use
Coca-Cola Company Marketing Plan
Bellevue University
Marketing Essentials
BUSC335-308H
Table of Contents
Page
3 Executive Summary
4-5 Mission Statement
6 Demographic Information
7 Target Market
8-9 Current Marketing Efforts
10- Competition
11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies
16-17 Target Market
18 References
Coca-Cola Company Marketing Plan
Executive Summary
The Coca-Cola Company is the world 's largest beverage company. Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola owns and markets four of the world 's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
Coca-Cola makes branded beverage products available to consumers throughout the world through Coca-Cola’s network of Company-owned or controlled bottling and distribution operations as well as independently owned bottling partners, distributors, wholesalers and retailers — the world 's largest beverage distribution system. Of the approximately 56 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to Coca-Cola account for more than 1.7 billion.
Coca-Cola’s success depends on its ability to connect with consumers by providing them with a wide variety of options to meet their desires, needs and lifestyle choices. Coca-Cola’s success further depends on the ability of its employees to execute effectively, every day.
Coca-Cola’s goal is to use
References: www.thecoca-colacompany.com http://money.cnn.com/magazines/fortune/fortune_archive/1996/10/28/203906/index.htm http://www.forbes.com/sites/patrickhanlon/2012/04/22/coke-target-reveal-see-thru-marketing/ http://www.youtube.com/watch?v=LerdMmWjU_E http://www.youtube.com/watch?v=fiwIq-8GWA8&feature=relmfu http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000021344&owner=include&count=40&hidefilings=0