Coca-cola Marketing Plan
Koch 1
Marketing Plan for Coca-Cola Company
Coca-Cola Company
Marketing Plan
Daniel Koch
Buena Vista University
March 2013
Koch 2
Table of Contents
Executive Summary…………………………………………………………………….3
Company Description…………………………………………………………………...4
Industry Analysis………………………………………………………………………..6
Target Market…………………………………………………………………………...8
The Four P’s……………………………………………………………………………..11
Evaluation of Marketing Mix…………………………………………………………....13
Works Cited……………………………………………………………………………..14
Koch 3
Executive Summary
In 1886 Dr. John S. Pemberton created a distinctive tasting soft drink and in 1899 Benjamin
Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system since then the Coca Cola Corporation has been defined as the most well-known trade mark in the world. After 115 years Coca-Cola has come a long way since its beginning, from selling nine bottles a day to selling billions a day. Coca Cola owns over 400 brands that appeal to many different people all throughout the world.
They are able to satisfy the needs of all their consumers and make their experiences with Coca
Cola better. Their products appeal to a wide range of people of all races, genders, and ages. Coca
Cola is well known for its worldwide popularity as its products are sold to over 200 counties, while major competitors only sell in several countries, putting Coca Cola ahead of all competition. Coca Cola is an obvious and easily recognized by all. The popularity of Coca Cola has grown to be a very recognizable company.
It is known worldwide and its branding is constantly surpassing all other beverage companies and their funds over the years are still growing to this day, and will continue into the future. The finances prove vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola prove to be superior to that of their competitors, ranging from promotional techniques
Marketing Plan for Coca-Cola Company
Coca-Cola Company
Marketing Plan
Daniel Koch
Buena Vista University
March 2013
Koch 2
Table of Contents
Executive Summary…………………………………………………………………….3
Company Description…………………………………………………………………...4
Industry Analysis………………………………………………………………………..6
Target Market…………………………………………………………………………...8
The Four P’s……………………………………………………………………………..11
Evaluation of Marketing Mix…………………………………………………………....13
Works Cited……………………………………………………………………………..14
Koch 3
Executive Summary
In 1886 Dr. John S. Pemberton created a distinctive tasting soft drink and in 1899 Benjamin
Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system since then the Coca Cola Corporation has been defined as the most well-known trade mark in the world. After 115 years Coca-Cola has come a long way since its beginning, from selling nine bottles a day to selling billions a day. Coca Cola owns over 400 brands that appeal to many different people all throughout the world.
They are able to satisfy the needs of all their consumers and make their experiences with Coca
Cola better. Their products appeal to a wide range of people of all races, genders, and ages. Coca
Cola is well known for its worldwide popularity as its products are sold to over 200 counties, while major competitors only sell in several countries, putting Coca Cola ahead of all competition. Coca Cola is an obvious and easily recognized by all. The popularity of Coca Cola has grown to be a very recognizable company.
It is known worldwide and its branding is constantly surpassing all other beverage companies and their funds over the years are still growing to this day, and will continue into the future. The finances prove vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola prove to be superior to that of their competitors, ranging from promotional techniques
Cited: (2014). Retrieved 2014, from Bloomberg: http://investing.businessweek.com/research/stocks/people/person.asp?personId=10946243&ti cker=KO (2014) About.com. (2014). Retrieved March 7, 2014, from Retailindustary.about/coca-cola-mission statement: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/CocaCola-Co--Mission-Statement.htm Bloomberg. (2014). Retrieved 2014, from http://investing.businessweek.com/research/stocks/people/person.asp?personId=25036518&ti Coca-Cola. (2012). Coca-Cola Company. Retrieved 2014, from http://www.cocacolafreestyle.com/#!/100-brands/brand/coca-cola Coca-Cola History Coca-Cola, C. (2012). Retrieved from http://www.cocacolacompany.com/sustainabilityreport/me/responsible-marketing.html Koch 15 cocacolasoriginalcoke.blogspot. (2009, 03). Retrieved from http://cocacolasoriginalcoke.blogspot.com/2009/03/cokes-target-markets.html elbaz88. (2011, 11). Retrieved from http://elbaz-coca-cola.blogspot.com/