Coca Cola Marketing project
The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.
General information:
128 years on the market global headquarters: Atlanta, Georgia products sold in more than 200 countries net operating revenues in 2013: $46.9 billion
6th most admired company (Fortune 2014) the marketing campaign for 2014 FIFA World Cup is the largest in the history of Coca-Cola
3500 products worldwide improved energy efficiency by 20% since 2004
Main brands: Coca-Cola Classic, Diet Coke, Dr. Pepper, Sprite, Fanta, Coca-Cola Zero, Schweppes.
Mission, Vision & Values
Mission
It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Vision
It represents what they need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Living their Values
Their values serve as a compass for their actions and describe how they behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.
General information:
128 years on the market global headquarters: Atlanta, Georgia products sold in more than 200 countries net operating revenues in 2013: $46.9 billion
6th most admired company (Fortune 2014) the marketing campaign for 2014 FIFA World Cup is the largest in the history of Coca-Cola
3500 products worldwide improved energy efficiency by 20% since 2004
Main brands: Coca-Cola Classic, Diet Coke, Dr. Pepper, Sprite, Fanta, Coca-Cola Zero, Schweppes.
Mission, Vision & Values
Mission
It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Vision
It represents what they need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Living their Values
Their values serve as a compass for their actions and describe how they behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective