coca cola marketing strategies

A study on Market Segmentation Model
Of

““Fit Cans”

Data provided here is not absolute…its only for reference
CONTENTS

Chapter 1- A THEOROTICAL FRAME WORK
1.1 MARKETING MANAGEMENT
1.2 TOPIC RELATED CONCEPTS
Chapter2- METHODOLOGY OF STUDY 2.1 NEED OF THE STUDY 2.2 OBJECTIVES OF STUDY 2.3 SCOPE OF THE STUDY 2.4 SIGNIFICANCE OF STUDY 2.5 RESEARCH METHODOLOGY 2.6 SAMPLING PLAN
CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE

CHAPTER-4 ANALYSES OF DATA
CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION

5.1 FINDINGS 5.2 SUGGESTIONS 5.4 CONCLUSION

CHAPTER - 1

THEORITICAL FRAMEWORK

1.1MARKETING MANAGEMENT

Marketing is about meeting needs of target markets profitably.
The key to professional marketing is to

Bibliography: B. Bellur and Berkman (1987), “Readings in Marketing Management” Himalaya Publishing House, New Delhi, First Edition. D. Gupta and Rajan Nair (2002), “Marketing Management” Sultan Chand & Sons, New Delhi, Seventh EditionPhilip Kotler (2009), “Marketing Management” Prentice Hall of India, New Delhi, Eleventh Edition. E