Coca-Cola on Operations Management
| Coca-Cola |
Background Dr. John S. Pemberton invented Coca Cola in Atlanta, Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper, Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially, Coca- Cola averaged nine drinks a day in the first year of their sales, adding up to $50 annual revenue. Today products of The Coca-Cola Company are consumed at the rate of 1.6 billion drinks per day and more. The Coca-Cola Company itself not only is a beverage company for one drink but also engages in the manufacturing, marketing and sales of nonalcoholic beverages worldwide. They own and market more than 500 nonalcoholic beverage brands, mostly concentrating on sparkling beverages but also drinks such as water, juice, ready to drink coffee and tea, energy drinks, sports drinks, etc. In addition they own and market four of the world’s top five nonalcoholic sparking beverages brands: Coca-Cola, Diet Coke, Fanta and Sprite. These top five beverages are known worldwide and are sold in more than 200 countries.
Competitors
The Coca-Cola Company competes in the nonalcoholic beverage segment of the commercial beverage industry. The nonalcoholic beverage segment of the commercial beverage industry is highly competitive, consisting of numerous companies. These include companies competing in multiple geographic areas, as well as businesses that are primarily regional or local in operation.
Competing products include numerous nonalcoholic sparkling beverages; various water products, including packaged flavored and enhanced waters; juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other nonalcoholic beverages. These competitive
Background Dr. John S. Pemberton invented Coca Cola in Atlanta, Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper, Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially, Coca- Cola averaged nine drinks a day in the first year of their sales, adding up to $50 annual revenue. Today products of The Coca-Cola Company are consumed at the rate of 1.6 billion drinks per day and more. The Coca-Cola Company itself not only is a beverage company for one drink but also engages in the manufacturing, marketing and sales of nonalcoholic beverages worldwide. They own and market more than 500 nonalcoholic beverage brands, mostly concentrating on sparkling beverages but also drinks such as water, juice, ready to drink coffee and tea, energy drinks, sports drinks, etc. In addition they own and market four of the world’s top five nonalcoholic sparking beverages brands: Coca-Cola, Diet Coke, Fanta and Sprite. These top five beverages are known worldwide and are sold in more than 200 countries.
Competitors
The Coca-Cola Company competes in the nonalcoholic beverage segment of the commercial beverage industry. The nonalcoholic beverage segment of the commercial beverage industry is highly competitive, consisting of numerous companies. These include companies competing in multiple geographic areas, as well as businesses that are primarily regional or local in operation.
Competing products include numerous nonalcoholic sparkling beverages; various water products, including packaged flavored and enhanced waters; juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other nonalcoholic beverages. These competitive
References: www.coca-colacompany.com www.coca-colacompany.com/press-center/press-releases/the -coca-cola-company-announces-leadership-appointments-to-support-new-operating-structure http://en.coca-colahellenic.rs/Aboutus/Production/Experiencetheproduct/